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THE PRACTICE SOLUTIONS BLOG
Manage Patient Relationships |
Market your Practice

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July 19, 2016

How to Send Your Practice to the Social Media Graveyard

5 Social Media No-Nos

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Creating a presence for your practice on social media isn’t just setting up your Twitter and Facebook profiles and then occasionally retweeting and/or resharing posts. That may have been somewhat adequate a couple of years ago, but times have changed. Becoming and staying relevant and visible in the social media world today requires a significant and consistent investment of time, creativity, research, engagement, and monitoring.

Engaging on a regular basis while keeping your consistent content and a familiar tone is important for social media growth. It’s easy to fall into certain types of habits as you engage on social media, and often times, those habits end up being completely counterproductive.They do the exact opposite of what we are working so hard to achieve, and they can be the reason people are getting turned off and sending you to their social media graveyard.

If you are noticing that you seem to be losing more followers than is acceptable to you, check to see if you’re guilty of any of these Social Media No-No’s.

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July 18, 2016

A Birthday Message is Smart Practice Marketing

In order to build and maintain your patient relationships, it’s important that your patients feel like more than just a patient and more like a part of your practice family. If they do, they will continue coming back as well as share with others how you take the time to let them know you care.

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Wishing your patients a happy birthday is a simple way to show you care, and that small effort can go further than you may think! Maybe you are already sending a birthday card in the mail. Your patients will appreciate the thought as long as it doesn’t look like junk mail and get tossed in the trash without even being opened.

 

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July 12, 2016

3 Important Tips for Keeping Your Practice HIPAA Compliant

Everyone knows that HIPAA is an important part of the modern healthcare system, but not everyone understands the impact that violating HIPAA regulations can have. Willfully, or even accidentally, betraying sensitive patient information can have serious repercussions. Fines from $50,000 to over $1 million can, and have, been levied against those who’ve violated these important regulations. In some cases, individuals who knowingly broke the rules received jail time for their indiscretions. Keeping your staff compliant with HIPAA requires vigilance and diligence. Here are three important keys to staying compliant with HIPAA regulations:

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July 11, 2016

3 BIG Practice Management Stressors and Solutions for Eliminating Them!

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It’s no secret that managing a busy practice is a challenging job. The stresses of daily operation are compounded by knowing that people’s lives and well-being, their personal information, and their trust are all resting in your hands and the hands of your staff. Minimizing stress where you can is more impactful than you may think and can have a significant domino effect.

A stress-free environment makes for happier staff and a more enjoyable workplace. This in turn improves the patient experience as well as the patient-provider relationship, and when your patients are happy, positive patient reviews result, boosting your practice SEO.

Here are 3 of the top stressors found in today’s practice environments and suggestions on reducing, or even eliminating them:

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July 8, 2016

Top 10 Tips for Summertime Health and Safety

School’s out, scream and shout!

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Summertime is not typically a challenging time of year to keep your schedules full. Between regular care appointments to those unfortunate mishaps resulting from outdoor summer fun, you will likely not need or have time to spend trying to acquire new patients or recall your existing patients in order to keep the slots filled.

Summertime is prime time for family fun activities and most of those require being outdoors which can come with many health and safety hazards. Keeping your patients educated on ways to stay safe and healthy during the hot summer months lets them know you genuinely care. Send a summer patient newsletter with these tips on how to keep those screams and shouts to ones of excitement:

 

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July 6, 2016

Wordstream Partnership Offers Insights Into Pay-Per-Click Performance

Solutionreach is excited to announce a new partnership with WordStream. WordStream develops intelligent, automated online marketing software solutions that delight, educate and most importantly, deliver results. Their software enables companies of any size to acquire leads and customers faster and easier – as if they had a sophisticated marketing team on call at all times.

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June 27, 2016

5 Practice Marketing Tactics to Help You Gain New Patients

Competition for new patients has always been a challenging aspect for any practice. But as patients are learning to become wise healthcare consumers in this new marketplace, that competition for new patients has become even more fierce. Today’s potential patients have access to more information than ever before. They can google symptoms or procedures. They can research different providers and compare reviews. As a result, marketing to prospective patients needs to be more targeted, differentiating your practice from every other practice in your field. There are five key tactics, though, that can help you overcome the challenges of the modern medical marketing world, and when followed, they can give you a serious advantage over practices that are not following them.

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June 21, 2016

Sharing your Solutionreach Patient Reviews on Facebook to Increase S.E.O.

Search Engine Optimization (S.E.O.), the practice of getting a website to the top of a Google search, has the potential to be frustrating and confusing. Fortunately, focusing on a few simple things, namely posting links to the site on popular social networking sites (i.e., Facebook and Twitter), can have a noticeable effect on your search ranking. In this article, we’ll focus specifically on sharing the online reviews you’ve gathered through Solutionreach, along with a link, to bring-up the ranking of your Solutionreach reviews microsite.

The steps for sharing these patient reviews are simple and are as follows:

 

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June 20, 2016

Top 5 Suggestions for Making Your Patient Newsletter Sing!

Patient newsletters are one of the most effective and efficient means of communicating with patients you have. But sometimes trying to come up with content to fill those empty pages can seem almost overwhelming. We’ve gathered the top five content areas that you should use when creating content for your patients to help you fill that white space with something useful and meaningful.

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June 15, 2016

Solutionreach Partners With Kids Eat! Utah

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Even with food banks, food stamps and wealthy churches on nearly every corner, Utah children still go to bed hungry…

In a cramped, dimly lit basement apartment in a Murray complex a few blocks from Interstate 15, a single mother and her daughter curl up on a worn blue sofa and talk about hunger. For six months, Jane put her two daughters to bed hungry on the weekends. “Almost every night, I was hungry,” 10-year-old Lulu says. (The family requested anonymity to talk about their experiences.) Read the full story in Salt Lake City Weekly.

Lynda Brown has been a Murray resident for 43 years, worked as an RN and then was a president of her own successful business before becoming a Dun and Bradstreet seminar facilitator. She is a huge supporter of the Boys and Girls Club. She started the program Kids Eat! Utah when she overheard staff at the Boys and Girls Club talking about kids stealing food out of their pantry. That’s when she thought to herself, “Why were kids stealing if they weren’t hungry?”

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