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Market your Practice

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August 25, 2016

Online Patient Scheduling: Like Having a 24/7 Office


The world is becoming more automated every day, with electronic options taking over for manual functions everywhere you turn. Among the many digital options available to your practice is the electronic schedule which allows your patients to self-schedule from their smartphone, tablet, laptop, or desktop. Not only does this technology allow your practice to operate more efficiently, statistics show your patients want this option.

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August 23, 2016

Unhappy Patients vs. Good Patient Retention

Ten Retention Tips to Turn a Patient’s Frown Upside Down


Keeping patients happy and coming back is the focus of nearly every successful practice. Implementing techniques to make the patient experience better is a goal of most, if not all, healthcare providers.

However, every practice encounters a patient now and then who expresses displeasure over something: a long wait, an inaccurate bill, or even feeling their care was inadequate. In the past, these patients could be appeased with a phone call or they could choose to find a new provider. But in the age of the Internet, these patients can often taken to social media and express their unhappiness. This can lead to negative reviews and derogatory comments that can damage your practice and your reputation. It can also impact your retention rate, and that impacts your bottom line.

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August 22, 2016

Practice Marketing Outside Your Practice

Community Involvement as a Practice Marketing Plan


No one needs to tell you that the competition for new patients can be fierce. No longer can you hang a sign outside your practice and expect patients to find you. The growth of the internet, Google, and smartphone technology have dramatically altered healthcare practice marketing forever. Quality and reputation are still the watchwords that new patients seek, but to be truly successful, practitioners have to be willing to try avenues they haven’t previously considered.

To Boldly Go . . .

With the challenges inherent in modern practice marketing, it’s easy to get frustrated and feel that nothing works. Thinking outside the proverbial box and trying something different can often kickstart your marketing efforts and refocus the attention of your current and potential patients. Here are a few examples to use as your launch pad for new strategic adventures in marketing your practice:

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August 19, 2016

Solutionreach Honored by Utah Business as a Fast 50 Business for 2016


Solutionreach was once again recognized as one of the 50 fastest growing companies in Utah. Our exceptional growth this year landed us at number 29 on the list, ahead of our 48th place finish in 2015.

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August 18, 2016

Beyond Facebook: 7 Ways to Build Your Online Reputation


The reputation of your practice is a major key to your success now and in the future. Understanding how to build and manage a solid, positive reputation is a necessary skill in the world of healthcare. Using the Internet to create an online identity for you and your practice can help you meet your goals for growth and development of your practice. Allowing your reputation to go unmanaged can be costly, or even dangerous. Here are seven tips to help you build and manage your online reputation and help you achieve your short- and long-term goals.

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August 17, 2016

6 Tips for Improving Staff Management

Improving the Staff and Patient Experience


While the patient experience is important to your practice, your staff experience is very important as well. Everyone knows that making a good first impression is critical. So when a new patient comes into your practice for the first time, what kind of impression are you making? The people in your front office are the first contact your patients have with your practice, so it’s critical that you hire, train, and retain the best quality people to staff those key positions.

The challenge is that keeping top-notch people in these high-stress positions and keeping up their morale can be difficult. Front office staff members are under pressure to perform their job duties, be courteous to patients, ensure the patient experience is positive, answer questions, find information, and support office efficiency. So how can you recruit and keep quality staff and how can better staff management help?


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August 15, 2016

The Value of Patient Reviews


For generations, doctors, dentists, and other healthcare providers were not allowed to advertise. Word of mouth was the only marketing that any provider needed. Here in the 21st century, things have changed considerably. Marketing your practice online is a vital component in your long-term strategy for success. Interestingly, though, one thing hasn’t really changed, and that’s the value of word-of-mouth marketing to your practice. It comes in a few more forms these days, but it is still one of the most important sources for acquiring new patients you have, so learning to cultivate and use this resource is critical to you and your practice.

The Information Age

Today’s patients have access to far more information than ever before, and they want to know as much as they can before they agree to anything – whether that’s taking a new medication or visiting a new provider. They rely more heavily on the internet to research, compare and connect with healthcare professionals. Therefore, what’s being said about you and your practice is critical to your online reputation, and knowing how to manage it is just as vital .

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August 8, 2016

Automation, HIPAA, and Data Breaches – The Key to Data Security


How Vulnerable Is Healthcare Data Security?
Much of the news in healthcare data security is pretty grim: healthcare data breaches happened more often in 2015 than in previous years, and happened more often than in any other industry. Healthcare providers are privy to an extensive amount of very sensitive data - from specific health conditions to Social Security numbers - which clearly puts them at greater risk from hackers and ne’er-do-wells. But with the passage of HIPAA laws, the consequences of those hacks become even more critical, and potentially very costly.

How Do Data Security Breaches Occur?
According to Baker Hostetler, a law firm specializing in privacy and security violations:

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August 4, 2016

How to Attract Millennials to Your Practice (And Foster Patient Loyalty)


The reality of any practice is that attrition is going to happen. Patients move away, they seek different care, and sadly they sometimes pass away.  Attracting new patients is a challenge faced by all providers, but attracting younger patients - like the much discussed Millennials - can be even more challenging than you might think.

One of the most important keys to understanding Millennials is to understand their attraction to automation. This is the generation, after all, that grew up with computers from the time they were in diapers. They love things to be simple and convenient, which is what automation offers, and yet many care providers are reluctant to more fully automate their practices.

Why is this, and what small steps can you take to streamline your practice and attract this desirable population of patients?

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August 1, 2016

7 Automated Healthcare Processes to Improve Practice Productivity


Accomplishing your daily task list can sometimes feel like a juggling act. From calling patients to remind them to come in for an appointment to managing your online reputation (and everything in between), there is not a lot of down time during the day. It’s important to be mindful that while making sure your practice processes run smoothly, you aren’t sacrificing the patient experience.

If your patients feel like you are too busy answering calls or organizing paperwork to give them the attention they deserve when they come into your office, you can bet in time, they will look for a practice that feels a bit more personable or friendly. 

Since building patient loyalty stems from their overall satisfaction, having time to nurture your patient relationships is vital to the long-term success of your practice. So where can you create more time to dedicate to this?

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