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THE PRACTICE SOLUTIONS BLOG
Manage Patient Relationships |
Market your Practice

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September 30, 2016

Which Came First - The Patient or the Phone: Practice Management Issues

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As a patient arriving for treatment, many people have experienced the front desk conundrum: just as you’re about to check in, the office phone rings. For an excruciating moment, the receptionist panics over which to respond to first: the patient in front of her, or the one on the phone?

This scenario plays out every day in clinics across the country and is an excellent case study for practice management issues. How it’s handled can greatly impact the satisfaction of both patients, and ultimately the reputation of the care provider. However, the circumstances of your front desk will dictate how you approach the situation.

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September 29, 2016

3 Practice Marketing Roadblocks (And How to Fix Them)

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Healthcare marketing in today’s world comes with a variety of challenges and obstacles. The modern healthcare office has a higher demand now for marketing than at any other time, and less time to actually spend on doing it effectively. By looking at common roadblocks to healthcare marking, it’s easier to identify effective solutions and bring your marketing efforts to the forefront of your practice.

Issue: Retail businesses and others have already mastered online marketing automation, but the healthcare industry has been slow to adopt technology in its marketing plans. Most healthcare practices have relied on word of mouth testimonials or traditional phone book listings as their primary source of advertising. But while offices have not moved online very quickly, their patients surely have, so it has become critical for healthcare providers to gain an online presence in order to grow their business.

 

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September 28, 2016

Online Reputation Management

6 Tips to Improving Yours

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Your online footprint is becoming more and more significant. Nothing disappears, so it’s critical to be cautious about how you present yourself in the digital world. There are a number of things to pay attention to when it comes to managing your online reputation. With a bit of time and focus, you can ensure that your patients and prospective patients see you and your practice in the best possible light.

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September 27, 2016

Using Technology to Enhance Patient Engagement with Seniors

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Chances are good that when you think of patient engagement for senior patients, your first thought isn’t “tech-savvy.” However, a surprising number of seniors are adopting technology and incorporating it into everyday life. According to a recent Accenture survey, seniors are adopting technology at a high rate. More than 40 percent of seniors aged 65-74 believe technology helps them better understand their health conditions and medication, and this number rises every year.

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September 26, 2016

Five Steps to Improving Patient Education

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There is no disputing the fact that doctor-patient communication is a crucial component in the delivery of healthcare. Connecting with patients, and ensuring they have the information they need to make critical decisions is a high priority. While many providers consider themselves to be effective communicators, the truth is there is room for everyone to improve on this vital subject.

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September 23, 2016

Solutionreach and WordStream: Working Together for You

imageIs Online Advertising Working for You? Are you getting the best results out of your Google AdWords campaigns?

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September 22, 2016

Modern Individual-Specific Health Care as Envisioned by the Solutionreach Platform

Written by: Leslie L. Wood, Solutionreach Fall Scholarship Second Runner Up

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Medicine and healing have come quite a lengthy distance in the past few centuries, along with other aspects of technology. From germ theory and the origins of anesthesia in the late 1800’s, through the period of industrialization, and now into the digital age, doctors and their cohort have found various ways to integrate technology into their practices. Today, it is imperative to do so on a more personal level in order to keep up with the busier pace of daily life that has been imposed upon society due to modern advances. It is quite fitting that the manner in which patients and their health care practitioners interact should follow the patterns established by other mainstream industries. Solutionreach is a cloud-based platform which allows for clear communication, ease in access to information and appointment setting, and patient education, all of which are vital to keeping doctor patient relationships relevant to the pace of society.

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September 20, 2016

Practice Marketing Using Your Existing Resources

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How much attention do you place on practice marketing? If you’re like most healthcare practitioners, you probably just chuckled a little. The truth is, healthcare providers need to market themselves now more than ever.

Patients and potential patients today have access to more information than at any other time, and they are using this ready access to research everything from symptoms, to medication side-effects, to healthcare providers in their area whom they believe may be a good fit for their needs. Not having a practice marketing plan puts you back ten spaces on this new game board. Before your head starts aching, let’s be clear - this doesn’t have to be complicated or expensive. Start with resources you already have and you’ll find you’re a contender in this game.

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September 19, 2016

Enhancing Patient Engagement Through Automation

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It’s no secret that good communication is the key to patient engagement. Physician-to-patient communication is a powerful tool in a health care practice. For example, a review conducted by Oxford’s Department of Primary Health Care of smoking cessation studies from 1972 to 2007 showed that even a brief interaction with a physician suggesting a patient quit smoking increased the likelihood that the patient would indeed quit by about 30 percent.

With chronic conditions now accounting for about 75 percent of healthcare costs, the need for even greater communication between doctors and patients is even more profound.  Busy lives of both patients and physicians, however, makes communication difficult. Doctors are pressed for time in busy practices, while patients want convenience and easy access to the information that is critical for them to have.

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September 16, 2016

How Automated Patient Reminders Save Time & Money

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We carry more computing power in our pocket than was used to get man to the moon.

Everywhere you look today, automation has gained a solid foothold. It’s clear the old ways of running your practice are giving way to more computer-based and digital options. While it may be tempting to lament those bygone days, the truth is that to remain competitive, your practice needs to embrace automation. There are so many good things about today’s technology and the ways it is improving health care. Plus, most of these technological upgrades come with several bonuses: they save your practice time, and they can also save you money.

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