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THE PRACTICE SOLUTIONS BLOG
Manage Patient Relationships |
Market your Practice

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June 21, 2016

Sharing your Solutionreach Reviews on Facebook to Increase S.E.O.

Search Engine Optimization (S.E.O.), the practice of getting a website to the top of a Google search, has the potential to be frustrating and confusing. Fortunately, focusing on a few simple things, namely posting links to the site on popular social networking sites (i.e., Facebook and Twitter), can have a noticeable effect on your search ranking. In this article, we’ll focus specifically on sharing the online reviews you’ve gathered through Solutionreach, along with a link, to bring-up the ranking of your Solutionreach reviews microsite.

The steps for sharing these patient reviews are simple and are as follows:

 

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June 20, 2016

Top 5 Suggestions for Making Your Patient Newsletter Sing!

Patient newsletters are one of the most effective and efficient means of communicating with patients you have. But sometimes trying to come up with content to fill those empty pages can seem almost overwhelming. We’ve gathered the top five content areas that you should use when creating content for your patients to help you fill that white space with something useful and meaningful.

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June 15, 2016

Solutionreach Partners With Kids Eat! Utah

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Even with food banks, food stamps and wealthy churches on nearly every corner, Utah children still go to bed hungry…

In a cramped, dimly lit basement apartment in a Murray complex a few blocks from Interstate 15, a single mother and her daughter curl up on a worn blue sofa and talk about hunger. For six months, Jane put her two daughters to bed hungry on the weekends. “Almost every night, I was hungry,” 10-year-old Lulu says. (The family requested anonymity to talk about their experiences.) Read the full story in Salt Lake City Weekly.

Lynda Brown has been a Murray resident for 43 years, worked as an RN and then was a president of her own successful business before becoming a Dun and Bradstreet seminar facilitator. She is a huge supporter of the Boys and Girls Club. She started the program Kids Eat! Utah when she overheard staff at the Boys and Girls Club talking about kids stealing food out of their pantry. That’s when she thought to herself, “Why were kids stealing if they weren’t hungry?”

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June 14, 2016

Customizing Patient Surveys to Show You Care

The Solutionreach platform comes with a post-appointment survey to help you get feedback from your patients, but did you know you can customize that survey? A majority of practices continue to use the default template, but taking the time to ask questions that are pertinent to your practice’s goals and your patients desires shows your patients how much you really want to receive their feedback and how much you plan on working to implementing their suggestions. Now, you can even add a Net Promoter Score® question for your practice!

The steps for customizing your patient surveyss are simple and as follows:

  1. Go to the Surveys section of the platform by clicking the Surveys link, found under the Message Center heading on the left-hand navigation menu.

  2. Click the Post-Appointment Survey link at the top of the page to be taken to the tab where all the post-appointment survey settings can be modified according to your preferences.

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June 13, 2016

As Easy as 1-2-3-4 – Marketing Strategies for Practice Success

Analytics, ROI, optimization – there is so much to marketing that is confusing and complicated. With all the various forms your marketing efforts can take these days, it’s no wonder more and more practices are turning to high-cost agencies to handle their marketing efforts. But that option just isn’t practical for everyone, and it really isn’t necessary either. By focusing your time and attention on four simple best practices, you can lay a solid foundation for marketing your practice without spending a fortune. These are the four areas that matter most to ensuring your marketing success:

1 – Maintain a Professional Website. Close to 80 percent of all patients looking for a new provider turn to the Internet to find them. Your website should be professional, engaging, and provide at least a basic amount of information to prospective patients. Among other things, your address, your hours of operation, a phone number, and an email address should be easy to find. Including either a “Request Appointment” or “Schedule Now” button makes it even easier for those who want to be seen in your practice right away.

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June 7, 2016

HIPAA and Patient Testimonials: Staying Compliant

Patient reviews have become a critical component to practices. They help attract new patients, they paint a picture of your staff and of you as a care provider, and they serve as a valuable form of advertisement. But they can also cause huge problems and cost a lot of money in the form of penalties if your don’t follow important rules set down by the government that keep you in compliance with HIPAA. How big? In a recent case, an organization was found not to have followed appropriate practices when posting pictures and protected health information of clients on their website. The $25,000 fine also came a plethora of restrictions that this clinic will be following for the next THREE YEARS.

Protecting yourself from this costly mistake and ensuring you remain HIPAA compliant only requires a few simple, but important, steps.

First - Be certain that you are NOT revealing any protected health information, and remind clients who may wish to write testimonials for you of this as well. Also, make certain anyone who posts information or testimonials understands this requirement as well.

Second - For any patient testimonial, you must have an agreement and authorization form signed by your patient. Planet HIPAA has created a FREE Client Testimonial Authorization Form (scroll through the blog to the link) which you can use to be certain your organization is staying compliant. This simple form can be used to educate both staff and patients and will help protect you against accidentally releasing protected information.

Third - A written copy of HIPAA policies must be made available to all patients, and a policy that explains A) the use and disclosure of patient health information for website/social media pages; B) a description of the process for obtaining patient authorization to use their information; and, C) creation and use of a valid authorization form. This policy must be read and understood by each employee, and should include the employee’s signature indicating their compliance.

The cost to a practice for not following these procedures can be costly both in terms of money and in terms of resources. Even when the release of personal health information is accidental and without malice, the ramifications to even a large practice can be catastrophic. With a small amount of forethought, and attention to the details, you can still benefit from the testimonials of your patients without risking their privacy and your operations. By following these simple requirements, you can protect both your patients and your practice.

For more information and to find out how the Solutionreach platform can help make sure your practice stays HIPAA compliant, fill out this form, and we will get in touch with you right away!

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May 30, 2016

Four Keys to Modern Marketing


Technology makes so many things easier. Cell phones keep us in touch with family, friends, and important business contacts. Microwaves give us a hot meal in minutes instead of hours. Laptops and tablets let us work from anywhere. But one area where technology has actually complicated things a bit is marketing. According to an article in Forbes.com, back when life was simpler, so was marketing. The last 20 years have seen unprecedented growing in the number of marketing outlets aimed at consumers. Where once we had three or four television channels, now we have hundreds. Where we used to have a few AM and FM radio stations, now there is satellite radio and internet radio giving us access to more Justin Bieber, Beyonce, and Brad Paisley than we can handle. Newspapers and magazines have given way to millions of websites and apps.

So how does a practice like yours navigate this brave new world of marketing? By taking a step back and looking at four basic principles of business marketing and applying them to your unique set of circumstances. When you apply these fundamentals, you can simplify your plan and create a successful strategy that will guide you through the morass of media available.

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May 24, 2016

The “7 How’s” Checklist for Transitioning to a Value-Based Care Practice


Repositioning your practice to offer value-based care will have a positive impact on your practice and your bottom line, but more importantly, your patients’ health. The goal of delivering quality care at a lower cost is a trending shift that’s critical to providing value-based care and improving health outcomes.

Creating this change within your practice and across the industry begins with a commitment to being proactive in ways that will be impactful to facilitating this transition. The good news is, as you begin to implement changes, patient retention will improve leading to greater success in new patient acquisition through referrals from those happy patients. 

Your patients have options, and are actively searching for a provider who will deliver high quality care at an affordable price. It all starts with a patient’s first experience and interaction with you and your staff. That being said, your patient relationships begin before your patients even set foot in your office. Embracing a value-based care approach is key to providing the experience your patients expect and the loyal patient base you are striving for.

According to the Harvard Business Review, transitioning to value based care is “the strategy that will fix health care.” To support you in making this transition, here is a checklist of actions you need to be taking and things to be mindful of:

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May 23, 2016

7 Emails Your Practice Should Be Sending

Email is such a ubiquitous means of communicating that it sometimes feels plain and uninteresting. It’s easy to overlook the impact it can have on your marketing effort, and by extension, on your practice. But using email wisely is important. While a lot of businesses use the “throw the spaghetti against the wall and see what sticks” method, it’s far more important to understand the various kinds of email you can send and how to work them into your overall marketing strategy. Here are seven specific emails you can send to patients that will not only create a top-of-the-mind awareness, but will also ensure that you are increasing the effectiveness of your communication with them.

1 - Promote It! Are you offering a discount or a special? Are you trying to build your referrals and reward patients who refer friends of family? Is it time for summer wedding season or back to school? There are a lot of elements about your practice that are worth promoting, so make sure you’re looking for all the opportunities that you have. Whatever you want to promote, you’ll find your audience is waiting to hear about it.

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May 17, 2016

What is Value-Based Care and why Should I Implement it?

Have you been hearing the term value-based care popping up more frequently in the healthcare world? Are you already offering a level of value-based care to your patients? What is value-based care and how will it benefit healthcare providers?

Value-based care is the transition from the traditional fee-for-service approach to healthcare to a model that rewards healthcare facilities and providers for keeping people healthy and improving health outcomes of patients who may suffer from chronic health conditions. Some expected advantages to this approach are greater clinical efficiency, a reduction in health care costs, and an increase in care availability, as the health of more patients improves as the need for repeat treatment or follow up care lessens.

This transition is taking place to satisfy the demand for more cost-efficient, quality healthcare, and is designed with the patient in mind; however, there are substantial benefits for practices and providers as well. Rather than being paid based on a tallying-up of services delivered, healthcare providers will be compensated based on the quality and success of their patient care.

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