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THE PRACTICE SOLUTIONS BLOG
Manage Patient Relationships |
Market your Practice

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December 9, 2016

The Real Value of Promotional Items

A Quick Look at What Give-Aways Really Get You

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During the holidays, gift giving takes on a life of its own. Many practices choose to offer small promotional items to their patients as a means of saying thanks for their business and loyalty. For decades, anyone with something to promote turned to promotional products to inspire, remind, and spread the word. They’ve become a cultural touchstone and an integral part of most marketing budgets. Products used for this purpose can range from inexpensive chachkies like pens, mugs, candy, or golf balls up to higher end gifts such as clocks, jewelry, blankets, or computers. But as budget time rolls around, it’s wise to look at exactly what these items are doing for your business and whether it’s worth investing a bit more or more prudent to cut back on the items you give to your patients.

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December 8, 2016

Word of Mouth: The Original (and Most Influential) Social Media Platform

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For as long as commerce has existed, word of mouth marketing (WOMM) has been a critical part of any business’s success. However, building it into a marketing plan has been a difficult task. It’s hard to evaluate and quantify WOMM because it happens outside of the traditional marketing plan. But things are changing, thanks to the advent of social media and the internet. What was once nearly impossible data to capture and quantify is now readily available through a number of channels.

According to Nielsen consumer research company, 84 percent of consumers say they either completely trust or somewhat trust recommendations from family, friends, and coworkers concerning products and services. That is the highest ranked source for trustworthiness of all the measured elements. This phenomenon translates to the digital world as well, with 68 percent of consumers reporting they trust online reviews and opinions - the third highest ranking of all the methods measured.

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December 7, 2016

Reducing Your Risk of Holiday No-Shows

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Patients who no-show are a year-round frustration, but that frustration is compounded during the busy holiday season. Knowing what steps to take to minimize or even eliminate no-shows can save you and your practice a lot of anxiety and stress and can actually help you build solid patient relationships that will last for years to come.

Send Reminders

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December 6, 2016

5 LOW-COST/NO-COST WAYS TO MARKET IN YOUR COMMUNITY

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It’s the end of the year and budgets are tight, but a little push in your practice marketing plan is still an achievable goal. It doesn’t take a mega-bucks budget to reach members of your local community. Here are five budget-friendly options to help you continue to grow your practice into the new year.

#1 Cross-Promote with Other Local Merchants

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December 5, 2016

Patient No-Shows: Is your Practice Partly to Blame?

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The Scourge of Healthcare

No-shows are a source of frustration in every area of healthcare. They cost the healthcare industry millions of dollars, they mess with your practice schedule, and they can lead to worse health for the patient. It’s a constant battle for most practices, but have you stopped to consider how your practice may be making things worse?

Blaming the Patient

It’s easy to blame the patient who doesn’t show. After all, they are the one who missed the appointment. We’ve looked at a number of reasons that can cause a patient to become a no-show, but it’s worthwhile to take a look in the mirror and see if your practice may be contributing to patients not keeping appointments. You have much more control over your practice and your staff than you do over patients, so why not consider those things which you could fix at home as a first step toward alleviating a no-show problem.

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December 2, 2016

Holiday Practice Management: 5 Tips for Surviving End-of-the-Year Stress

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Though many people think of this time of year as being filled with parties and holiday cheer, the end of the year can be a very stress-filled time in many offices. To help you survive the end-of-the-year insanity, here are five simple steps you can use to keep your cool and survive the year-end craziness in your office:

#1 DON’T TAKE ANYTHING PERSONALLY

For many people, the holidays are a time of sadness and reminders of loved ones lost. You never know what a co-worker is experiencing at any moment, and their terse response probably has nothing to do with you at all. Remember to give your colleagues the benefit of the doubt rather than instantly assuming a defensive posture. A little kindness and understanding goes a long way this time of year.

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December 1, 2016

Why Patients No-Show: A Quick Look at Their Reasons and What You Can Do

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Understanding No-Shows

The no-show patient is the bane of every healthcare provider. You and your staff plan your day around scheduled appointments, preparing for exams or procedures, only to have your schedule thwarted by a patient who fails to appear. It’s frustrating and it’s expensive. One estimate puts the average rate of no-shows around 12 percent, with some practices experiencing as much as 50 percent each day.

Despite the feeling that no-shows are an inevitable aspect of running your practice, there are things you can do to combat that percentage. For starters, it helps to be educated about why patients fail to show.

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November 30, 2016

Holiday Practice Management: Handling the Sticky Parts of the Holidays

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A few decades ago, the traditional holiday greeting was “Merry Christmas.” However, in today’s more enlightened climate, most of us want to be sensitive to the fact that our country is more diverse than ever before. According to a study by the Pew Research Center, while Christianity remains the most prominent religion in the United States, non-Christian beliefs and those who don’t identify with a religion are growing segments of the population. Good practice management would dictate being aware of your patients’ interests as well as your staff’s. So in this age of political correctness as a form of good customer service, how do you address this sticky situation without risking offense to your patients or compromising your beliefs?

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November 29, 2016

Can Texting Help Prevent No-Shows?

What You Need to Know About Texting and Your Patients

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It may seem impersonal to communicate by text, but did you know that a large percentage of your patients prefer this method of communication? If you want to remind your patients about upcoming appointments, using SMS (short message service) is an efficient and effective choice which reduces the risk of patients becoming a no-show.


Research Says . . .

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November 28, 2016

Using Your Action List to Reduce No-Shows

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No-shows will always be one of the most pressing concerns within any practice. In fact, statistics show that one in every five patients will either cancel with short notice or fail to show completely, with no communication. And the number one reason that consistently comes up when patients are asked why they were absent for their scheduled appointment: “I just forgot.”

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