Part #1: The What(s) of Patient Engagement
“Patient Engagement” It’s obviously a big deal, because the term is popping up everywhere in healthcare media. Patients must want it and providers clearly need it, but…what is it, exactly?
Here’s the problem: the way we are seeing “patient engagement” being referenced is so inconsistent that the definition (and the purpose!) is becoming more and more fuzzy. Even health professionals are left guessing; does it actually have a definition?
Here’s the answer: a simple explanation for “patient engagement” is so elusive because there are so many different ways to try and achieve it for so many different reasons.
So….. no. “Patient engagement” doesn’t have one definition. It has many.
Despite the complexity, it’s time to put an end to the confusion. That’s where we come in. At Solutionreach, we’re in the business of helping healthcare professionals achieve patient engagement in every form and for every purpose. We call it Total Patient Engagement. It encompasses every single definition. We live it, we breathe it. We know why you need each form of patient engagement, and what it takes to achieve them. We’re experts.
Our goal is to facilitate your success, so we are going to take some time to clear things up.
Welcome to The What, Why and How of Patient Engagement.
Click “Read More” to view the first post in this multi-segment series:
Part #1: The “What” of Patient Engagement
Why Dr. Michael Masella Credits Solutionreach for Saving His Practice
One year ago, as the Jersey Shore was hit with Hurricane Sandy, so were businesses inland of the coast - and they were hit hard.
In the aftermath, families began the arduous task of rebuilding their lives and homes, but it didn’t eliminate the needs and concerns that we as humans experience on a daily basis outside of such tragedy.
Dental or physician appointments are among these consistent needs, but the lack of communication capability severely hindered the ability to receive the care they need for residents recovering from the storm. The phone lines in their doctors’ or dentists’ offices were out of commission, so patients had no idea whether or not their upcoming appointments would be held, and no way of reaching the office should a sudden health care need arise.
Solutionreach user, Dr. Michael Masella, experienced his own share of loss. His office, however, rebounded much more quickly than those of others in his area thanks to mass patient communication tools and the remote assistance of his dedicated client success representative from Solutionreach.
In fact, Dr. Masella credits Solutionreach for saving his practice: pretty big praise. Recently, Dr. Masella took some time to answer questions from Dentistry IQ about the storm and its affect on his practice.
Take a look at the article on Dentistry IQ, here, and watch Dr. Masella’s video testimonial below as he talks about how Solutionreach helped his practice recover quickly and his (and other dentists’) patients receive the care they needed.
New Partnership to Promote Targeted Patient Education Through Innovative Technology
Vision professionals, listen up! Today is the day we are announcing our partnership with Eyemaginations!
Our new relationship with the healthcare media company allows us to incorporate their world class educational videos into the Solutionreach platform for vision practices.
This is a big deal.
These aren’t your ordinary tools for patient education - they are beautifully animated, highly engaging videos that teach patients about complex topics using simple, visual illustration.
With the integration, videos will appear within the media tab of the Solutionreach dashboard for vision practices. The videos are then easily inserted into electronic correspondence sent out by the practice (in a fashion similar to inserting the pre-written educational articles that are provided in our newsletter library).
With the click of a button, videos can be sent to all of their patients, segmented groups of their patients, or individual patients to effectively educate (and engage) them with videos and information that is targeted to their unique situation or needs.
The integration is great news for both Solutionreach customers and Eyemaginations subscribers.
Solutionreach vision customers automatically receive a selection of free videos to use in their outreach efforts, with topics ranging from Glaucoma to the frequency of eye exams required for children.
Eyemaginations subscribers will have the whole library of videos imported into the Solutionreach dashboard. This allows them to be utilized in ways they couldn’t before, using more efficient and effective electronic correspondence methods. Because the Solutionreach platform provides easy ways to create groups of patients, sending targeted education to the right patients is simple, customizable and automatable.
Solutionreach customers in the eyecare industry can very simply subscribe to Eyemaginations from within their Solutionreach dashboard to have access to the full library of videos. Visit the Eyemaginations website to learn more about the amazing tools they offer for patient education at www.eyemaginations.com.
Your patients want to feel like they are considered individually, not as just another patient that disappears from the radar during the time between visits. Solutionreach helps you deliver the right message, to the right patient, at the right time, to make every patient the only patient.
By incorporating videos from Eyemaginations, achieving that goal just became even easier.
Weekly Lessons to Help You Maximize Your Return on Investment
As a Solutionreach customer, you have unlimited access to every single one of the platform’s tools and services – which is saying a lot, because there are a lot of them. Not having to worry about hidden fees or extra charges for the things that actually make a difference for your practice means that you don’t have to worry about what you’re using, how much you’re using, and when you’re using it.
Though the unlimited access to all of the features is a big benefit of using Solutionreach, many customers are using a pitifully low number of them. Too often, they don’t take the time to learn about features beyond the ones that attracted them to SR in the first place.
This is a big deal, since we constantly add and enhance features that can dramatically affect your success with the platform and the benefits to your practice. If you aren’t using them, you are losing the opportunity to improve your patient relationships, you’re missing out on an even greater increase in your revenue, and you’re probably working harder than you need to.
Our goal at Solutionreach is to help you utilize the platform to its fullest. We encourage you to take the time to poke around your dashboard. If you see something you aren’t using, you should start! It doesn’t have to be difficult; our support representatives are SR Platform experts that want to assist you in reaching your goals, so if you need us to walk you through it or help you get something set up and running, call!
If you don’t want to poke around, never fear! The Solutionreach Blog will be posting frequent feature-specific content that will inform you of tools and services that you may not be using. We just posted one on Staff Messaging - are you using it?
As always, if you want personal training or more information, call your Client Success Representative. (Remember, you have unlimited, dedicated, live support. It’s included)
Amplifying Patient Loyalty and Optimizing Patient Care with Staff Messaging
In addition to sending, automating and scheduling mass or group messaging, the Solutionreach platform allows you to easily send personal messages to individual patients. Hold on, though. There’s more!
Do you know that you can also send or schedule messages to staff members?
Why would I want to send a message to my staff?
We’ll give you an example that illustrates how staff messaging can increase patient loyalty and positive outcomes. Feel free to switch around the verbiage to make it applicable to your particular vertical, if it helps drive the concept home.
Fred comes into your office at 1:30 pm. He’s been in excruciating pain ever since the accident he was in last week. You prescribe a painkiller that Fred hasn’t ever used before, making sure he knows about the possible side effects and telling him to call the office if he has questions or concerns.
White prescription slip in hand, he leaves the office and you move on to the next patient. It’s unlikely that you will speak to Fred about this again. If he has a problem with the painkiller, he will call the office and – at most – one of the medical assistants will address the concerns or switch him to a new prescription.
Or, you could use the Solutionreach platform to enhance your relationship with Fred.
Upon checkout, you or your staff can simply go into the Staff section of your Solutionreach dashboard (located at the bottom of the left-hand navigation menu) and schedule a message that will be sent to YOUR phone tonight at 6:00, including Fred’s phone number, his problem, and the treatment you provided (or any information you may find pertinent). You will automatically receive that message tonight, and – very quickly – you can text or call Fred to find out how he is doing. The phone number will be clickable, so you won’t even need to type!
You can do this very selectively, or make it a routine part of your evening/week. By following up with the patients that may require it, you are reversing the gradual decrease in the personalization of doctor patient relationships.
By using technology, you’re strengthening your role as their personal care provider. As a result, you will maintain a base of loyal patients that provide valuable referrals and gleaming reviews. More importantly, you will be making a difference in the lives of your patients.
Better relationships mean better patient engagement. Better patient engagement means better patient care. The better the patient care, the more positive outcomes you’ll be a part of. And… isn’t that why you went into this field in the first place?
It’s Easier Than You May Think!
Patient outreach. Recare. Recall. Regardless of what you call it, the definition is the same: reactivating patients you’ve previously seen that are due, slightly overdue, or grossly past due for their next appointment.
They DO need you. They might even know that they need you, they just…forget, or put it off until they really do forget. It’s a struggle that practices are faced with every day. Patients are so busy - doing anything from working late to scrolling through their Facebook feed - that they simply don’t think about calling to make another appointment with your office.
Despite how hard it seems that patient reactivation can be, you must persist with your efforts to bring patients back into the office!
Why? Well, other than caring about their health, there is the simple fact that reactivating patients you’ve already seen is significantly cheaper - 7x to be specific - than acquiring new ones. It’s the most effective and efficient way to keep your schedule full, and your bottom line growing.
So…how do you combat the difficulty of reaching patients in order to tap into this elusive increased revenue and booked schedule?
Solutionreach, to the rescue!
We’re going to break it down in a series of posts that focus on the hurdles surrounding effective patient reactivation (ie: recare, recall, and patient outreach). What are the roadblocks, why are they such barriers, and how do you vault over them?
The series will give you tips and tricks from our practice marketing experts for making your patient outreach as effective as possible even without using the automated Recare tools that are, as always, fully included with the Solutionreach platform. However, our automated practice tools allow you to implement the advice easily, effectively and without the frustration that doing everything manually can be riddled with.
The best part? If you are unsure of how to use any (or all) of the tips we offer, your dedicated Client Success Manager will help! You don’t have to be an expert. We’ll give you the information you need to know, and then help you implement it so you have all the necessary ingredients for the best Recare it’s possible to whip up.
By combining our advice and the solutions we provide you with, you will be reactivating more patients than you remembered that you had to begin with!
Image Heavy Content: Why You Need It and How to Use It
Whether you put images into Facebook albums or onto Pinterest boards, pictures are an absolute must for social media campaigns!
Remember: social media is free practice marketing. More importantly, it’s effective practice marketing when done correctly. It can easily facilitate patient engagement, satisfaction and loyalty - all of which encourage patient retention, patient referrals, patient acquisition, and patient recall/recare. Take the time to do it right!
The “bounce rate” is how many people leave your site immediately without clicking around; the lower the number, the better. Including pictures on your site will drastically lower your bounce rate.
Reason #1: People Love Pictures Even when the image has nothing to do with their needs!
Posting pictures that depict products, services or medications that you offer is a great way to generate click-through traffic from browsers that are interested in the content you are posting about.
The thing to recognize is that people are drawn to pictures whether or not the subject pertains to them. Photos on your Pinterest, Instagram, Facebook, personal website or blog will draw a significant amount of traffic to your space on the web, even if the browser isn’t looking for that service/product/etc., merely because people like pictures.
Viewing pictures is a mindless act that requires no effort, so while patients and prospective patients might not skim through all of the marketing text you’ve drafted so carefully, they will scroll through your photo albums.
Reason #2: People Share Pictures
An entertaining, heartwarming, or inspirational image will quickly generate a lot of “likes” or “shares” on Facebook. When someone likes or shares your content, their friends see that activity and are more likely to click through to your site. “Retweets” and “repins” from Twitter and Pinterest similarly pull people to your content.
All it takes is one click. As long as you’ve done your job and kept your albums fresh and full, browsers will be sucked in the second they get there.
Let’s say you are a general practitioner that delivers the occasional baby. Whether it is every hour or every couple of months, one picture can work wonders for the traffic to your website.
Here is how it will work:
1. Deliver the baby (with the help of the mother, of course)
2. Take a picture of the baby (either at the hospital or the first appointment)
3.Upload the picture (into an album/board titled something cute like, “Dr. Daniels’ Darling Deliveries”)
4. Hashtag it (stick with the same one every time, ie: #drdanielsbabies)
5. Push the picture to your other social media sites
6. Email the link to your patient (even better: add them and tag them in the post!)
7. Patient squeals, swells with pride, and “shares” it on their own account (tags auto-share it)
8. People viewing their content will see it and click“like” (which directs their traffic to your site)
9. People click on the link and go to your site
10. Browsers click through the other adorable baby photos you have there
11. They look through your other boards (quickly wondering why in the world you aren’t their doctor, too)
12. They click the “Schedule Me” button (that SR will put on your Facebook page)
Reason #3: Pictures are Proof
You don’t have to be a plastic surgeon or a cosmetic dentist posting before-and-after sets for this technique to apply to you (though, if you are, definitely use it). Regardless of what kind of practice you have, there are ways to offer “picture proof”. Here are a few examples of the sort of “proof” people want to see on your social media.
Example Happy Patients:
Have signs that say “I love my doctor” and snap shots of patients while they hold them. If you sneak into the picture and throw your arm around their shoulder you’ll earn extra points, with an additional bonus if it makes them laugh.
Example Amazing Office Environment:
Show them that your office is inviting. Your waiting room is well stocked with reading material. The kids love the toy room. The equipment in your exam room is modern. The décor is tasteful. Ambiance sells – use it!
Example Solved Medical Problems:
Let’s use a seasonal rash for this example. How did it look before? How will it look after treatment? You don’t have to photograph your itchy patient and ask them to come back in a week for post-treatment photos; any image illustrating how it looks before treatment and after treatment will do.
Reason #4: Pictures Make You Human ..and patients prefer humans.
A key ingredient to patient engagement – and practice marketing – is being relatable. The more of a person you are, as opposed to a faceless practice, the more you will generate patient loyalty and new patient appeal. It makes sense: your patients are putting a lot of faith in you, so they need to feel some sort of connection.
Examples: Take a picture of your receptionist answering the phone, or a nurse smiling with a patient as she takes their blood pressure. Did you dress up for Halloween? Patients and prospects alike will gobble it up.
More Examples: Take it a step further and personalize it with photos of you with your family, a shot of you at the restaurant you tried last weekend, or laughing at the Christmas party in a terrible sweater. Personal pictures pull people in, so let them see the “human” side of you and your staff.
Pictures work! Take them, post them, hashtag them. It’s effective, and it’s free. Try it.
Remember: Your Solutionreach platform will help you with social media by pushing content and reviews to your Facebook page. If you aren’t using this valuable feature, call your Client Success Representative and they will be happy to walk you through it!
With the recent adoption of hashtags by Facebook, the benefit of incorporating them into your social media endeavors just became even more… beneficial. Made popular by the rise of Twitter, these identifiers are not only becoming more common, they are gaining value for healthcare practices.
Let’s do a quick #hashtag101.
What is a hashtag??
A “hashtag” is a word or phrase prefixed with a # sign (ie: #solutionreach). When the tagged word or phrase is placed in a platform that supports hashtags, it becomes clickable.
Once clickable, the message containing the hashtag is placed into a grouping of other postings that include the same hashtag. Anyone can click on the term and be taken to this list. For example, on the Solutionreach Facebook and Twitter pages we can add #solutionreach to our posts and tweets. If someone clicks on the hashtag, they will see a list of other posts that include #solutionreach - whether by us or by anyone else that used it. (Go ahead, try it!)
Time to get on-board!
Until now, Facebook hasn’t supported the linked topic identifiers. The fact that Facebook wasn’t hashtag-capable meant that someone following a specific hashtag wouldn’t get any information from the web’s most popular social media platform. Fortunately, Facebook took a lesson from Twitter and wizened up.
This is a game-changing development, so it’s time to take advantage of this free marketing tool and fine tune your hashtagging skills. There are different methods of marketing with hashtags, but the ideas listed below are a good place to start.
The key is to do just that: start. Experiment. Dive in. Pound signs don’t cost anything, so you already know that your “investment” is sound.
Solutionreach shares something more than a reputation for innovation with First Insight®, the creators of the cloud-based PM and EHR software, MaximEyes: we are similarly dedicated to using that innovation to help practices achieve the highest level of success.
Nitin Rai, President and CEO of First Insight®, said in a press release this morning,
“…we share the commitment to practice excellence through advanced technology and adding quality services for our customers”
Today, we announced a partnership with First Insight® that will amplify the benefits of that commitment.
The partnership will streamline the transfer of information between the MaximEyes software and the Solutionreach platform using bi-directional communication. This functionality uploads MaximEyes data (patient demographics, appointments and billing information) to the Solutionreach platform on a nightly basis, and writes Solutionreach appointment data back to the MaximEyes patient records.
The integration with MaximEyes is just another step taken to facilitate success for our clients. The ability to seamlessly transfer information will increase office efficiency for MaximEyes users and enhance communication between the practice and their patients – results that fit snugly within the Solutionreach objective.
Your success is our goal, and we are thrilled to share that goal with First Insight®.
For more information on the partnership, please click here to view the press release.
Technology is bolstering doctor-patient relationships with the use of everything from appointment reminders to social media, but neither the waiting room nor the clipboard has progressed much. Until now!
Today, Solutionreach is announcing the release of PatientReach, the digital check-in tool that will transform your waiting room into a productive room.
Visit the webpage at http://www.solutionreach.com/patientreach for more information!
Google Now, a feature within the Google Search app for Android and iOS, brings you the information you need before you even ask. Solutionreach clients, who receive their appointment confirmations via…
Smile Reminder has created a patient communication campaign to help graduating dentists of the Six Month Smiles program effectively advertise their new 6MS services.
You perform a life-changing service with Six-Month Smiles. Advertise it with Smile Reminder.
Because we are dedicated to yours and your patients’ convenience and happiness, Solutionreach is pleased to announce our new Family Messaging feature!
When it comes to scheduling appointments for an entire family, efficiency is key. Many times, patients will schedule multiple family appointments for one day. While ordinarily Solutionreach will send a text message, voice, or email reminder to confirm each individual patient’s appointment, we know this may not be the most efficient choice for families.
“90 percent of consumers trust peer recommendations, while only 14 percent trust advertisements.”
Because the above statement is correct—or at least it accurately portrays consumer behavior—healthcare practices’ marketing efforts must be placed: on referrals and patient testimonials.
However, getting the positive review or referral is more than just sending a link. The real answer: getting patients to click that link to refer a friend. So how do we do it? For starters, we get to know who our patients are so we may more effectively connect with them.
With the New Year comes New Year’s Resolutions. What better way to ring in the New Year than with a new quality approach to patient communication and patient engagement. Not only will it boost your practice’s revenue in patient acquisition and loyalty, but you’ll increase your practice’s social and online reputation for the rest of the year.
Look into using these 5 Best Practices as your office’s New Year’s Resolutions.
In an act of generosity and display of incredible talent, Art McCracken, the owner of Synapse Point Consulting, presented Solutionreach CEO Jim Higgins with 8 pieces of original, creative paintings that capture the Solutionreach spirit in a manner that words cannot describe.
Twitter can be complicated. Nonetheless, most medical practices now know how important this relatively new medium really is. Using a Twitter account effectively means you are engaging followers and bolstering revenue. However, it also important to note that ineffective Twitter use won’t just reveal indifferent results, it can also mean adverse results for your practice. To ensure your practice revenue and patient loyalty are not at risk for anything but improvement, we’re sharing 3 basic tips for marketing your practice through Twitter … without being obnoxious.
Imagine—or for those dentists in the Northeast, relive—the horrifying unrest prior to a hurricane’s arrival. A storm the size of Sandy or Katrina waits around the corner, planning to wipeout your town, your home, possibly even your life. The news and local law enforcement warn of sandbags, evacuation plans, emergency preparedness kits and more.
But unlike other citizens, you’re a doctor with a specialty in smiles. You not only worry about your home and family’s safety, you have a business to protect and a patient list that includes soon-to-be victims who may need your services immediately.
With the devastation of Hurricane Sandy still vastly apparent, we are reminded of how crucial it is for medical offices to maintain a working plan for disaster recovery. Whether it is a more serious catastrophe, as we have just seen in the northeast, or whether it is a minor event, such as a power outage or damaged equipment, Solutionreach’s remote data protection wants practices everywhere to know all is never lost.
Solutionreach, Inc., the patient engagement leader, today announced that the founder and former CEO of RightNow Technologies, Greg Gianforte, has joined the Solutionreach Board of Directors.
Gianforte started RightNow in 1997 and grew it into a publicly traded Software-as-a-Service (SaaS) success with more than 1,100 employees and $225 million in annual revenue. In 2011, the company was sold to Oracle for more than $1.8 billion.
We could all use a little help with Yelp. Even if you are the most efficient, results-driven practice around, all your hard work seems taken for granted, especially when you notice low ratings on review sites, like Yelp, Google and CitySearch, to name a few. However, perhaps the most enigmatic part of these unsatisfactory reviews is that they are often in regards to completely fixable office issues that have little to do with a practice’s actual treatment.
Nonetheless, your review rating matters. Patients make no prejudice against why a review is negative, only that it is. To help, we’ve compiled the Top 5 Most Fixable Elements that contribute to your low review rating:
With several holidays approaching, now is a perfect time to reach out and bolster patient loyalty.
Professional marketers, especially copywriters, spend hours analyzing the success of their words. Email Subject Lines prevail as perhaps the most difficult to write, yet easiest to track medium of precise wordsmithing.
Everyone wants to create the brilliant 5-word subject line that blows away recipients. Bad news: your clever, creative subject line won’t win a presidential nomination from any political party, nor will it get forwarded to Bill Gates for a trillion dollar reward.
As it turns out, and there’s plenty of statistical support for this, a subject line should be nothing more than a SUBJECT LINE: a summary of your email’s subject. The simple subject line wins the attention of your recipients. And that’s all you should aim for anyway.
From speakers and teachers to authors and experts, the Smile Reminder booth (No. 5658) will be bumpin’ with bodacious brains Thursday through Saturday at the ADA Conference this week. Check out the table below to see which experts will visit their friends at Smile Reminder and when exactly they’ll be there.
The wait is over! Solutionreach has deployed its innovative, pioneering patient engagement software for Chiropractors.
Keep your eyes open for future additions to the Solutionreach web site highlighting appointment reminders for Chiropractors, patient recare for Chiropractors, patient reactivation for Chiropractors, marketing tools for Chiropractors, and much more!
Solutionreach and Smile Reminder representatives face a very busy schedule this month. From Oct. 1 to Oct. 31, Solutionreach will attend roughly 43 different conferences, fairs and shows all over the U.S.
The bigger we get, the more fun we become!
This past month, Solutionreach was named among Utah’s fastest growing companies. If a prize existed for the most fun company in Utah, we’d bet on us to win. Really, we’d probably make some ridiculous wager involving CEO Jim Higgins wearing a too-too.
We’ve talked before about the importance of communicating with potential and existing patients. In fact, we’ve even discussed the many tools Solutionreach offers to make this easier. However, we have yet to thoroughly discuss the benefits of mapping.
“Maps” is the Solutionreach feature that allows you to detect exactly where your patients are coming from. For example, let’s assume your marketing efforts paid off and you receive an influx of 30 new patients this month. Maps allows you to see where those new patients are coming from.
Growth spurts commonly hit kids around their 12th birthday. For Solutionreach, it’s no different.
Utah Business Magazine recognized the 12-year-old patient engagement/communication leader for its tremendous growth this week, ranking Solutionreach 39th in the annual 50 Fastest Growing Companies in Utah.
Your online reputation is an extension of your practice. When potential patients want to learn more about your practice, they search online for you.
We’ve discussed social media sites like Twitter and Facebook, and the benefit they can have on your practice’s bottom line. However, there is a newer social media heavyweight on the radar that may be equally advantageous for your practice.
Solutionreach engages people to build your practice. We practice what we preach by engaging you, our client and partner, personally. This video shows the people of Solutionreach, called Solutionaries. Their hearts invest in your success and their smiles show the miles they’d run for you.
In a recent webinar-turned-video, medical/dental practice consultants Joseph Stith and Eddie Quintero of Solutionreach share the importance of patient engagement using modern technology. Extending your practice’s friendly front desk to the digital world is imperative to continued success, from simple recare and appointment reminders via text message, to patient surveys and online patient satisfaction reviews.
Voting for the 2012 Townie Choice Awards has begun, recognizing the best in dental industry products and services. Solutionreach (Smile Reminder) is on the ballot in three categories for Dentaltown.com’s 2012 awards: Dental Marketing, Software – Patient Communication Systems, and Internet Marketing and Web Services.
There is always room to improve your bottom line. Fortunately, there are so many new ways to achieve this in our digital era. Whether you own a new practice or an established one, everyone could use a little help brushing up on their marketing skills.
In this unpredictable economy, many patients are not necessarily in the financial position to try breakthrough procedures or purchase expensive treatments. But that doesn’t mean a healthcare practice cannot thrive. The answer to your bottom line blues may be easier than you think: recare.
Creating and sharing newsletters just got easier.
An updated Newsletter Library with more features, fresh content, and a new simple-to-use interface, makes it easier than ever to navigate, design, edit, and share beautiful newsletters with your patients.
We recently announced that growth equity investor Summit Partners has completed a significant investment in Solutionreach. This investment positions us to maintain our leadership position in patient communication software while accelerating our growth.
It’s always great to attend a show where we get to see so many of our happy customers. Last week we spent some time at our Nation’s Capital for AACD 2012. It was a wonderful opportunity to catch up with customers, introduce our comprehensive service to new practices and, to be a part of a unique community of dentists. Your success stories about recare, appointment requests, garnering online reviews and being connected with your patients through social media are inspirational to other practices.
A new year can often be a fresh start for your practice. Whether you are a medical practice or a spa, this is a great time to reflect on previous years and evaluate what is working within the office and where you can still make improvements. Certainly, there is always room to boost the bottom lines. At Solutionreach, we’ve learned there are four key ways of doing this:
With technology and social media growing so rapidly, an increasing number of channels are becoming available for you to engage your patients. Utilizing these new ways to engage your patients can lead to stable relationships, more referrals, and potentially increased profit. And implementing an all-around effective patient engagement system can help position your practice more prominently in the minds of your patients, and in the long run, build your practice.
For doctors and patient-based businesses, gone are the days of phone calls and snail mail. Technology has paved a convenient way for businesses to effectively communicate with patients. Sending custom messages, such as email newsletters, social media posts, and text messages, can make a huge difference on how well you connect with your patients. These messages can share important news, updates, and promotions while also personally letting your patients know that you care about them.
For any service and product-based company, customers are integral in helping the company thrive and succeed. The people who buy from you are likely to buy from you again or refer their friends based on their experience with your company. According to research, the average person who has a bad customer service experience tells at least nine other people about it. What a negative chain effect it could have on the reputation you are trying to build for your company! So to ensure an exceptional rate of repeat customers and referrals, implement a remarkable and memorable customer service strategy.
Hello everyone! Solutionreach is proud to announce our new and exciting blog. During the past few months, our social media presence has really grown, especially in the Facebook and Twitter world. We hope to continue expanding our social media marketing efforts, which is why we felt that a company blog was much needed. We want to communicate with you in more than 140 characters and status updates!