Regular emails are an awesome way to connect with patients. A staggering 93 percent of patients say that they enjoy getting emails from their doctor. And nine out of 10 patients would choose a doctor that emails over one that does not. But writing monthly emails over and over (and over!) again can sometimes make you feel like the well of ideas has run dry. So without further ado, here are 14 things you can include as regular features in your emails:
- FAQ Section—Do you regularly hear certain questions from patients? Try answering one of these questions in a FAQ section each month.
- Survey invitations—Ask patients for feedback on your practice. Staying away from HIPAA protected information, find out what people are thinking. You can even put that data into a neat article in the next email. Surveys improve patient satisfaction!
- Healthcare news—Are there some really neat advancements happening in your specialty? Share those with your patients. This is especially important if you have plans to add any of these advancements to your practice.
- Team member spotlights—Try to introduce different team members at least once per quarter. Include information that makes you seem more “real.” Is your receptionist a huge Star Wars nerd? Does your doctor have a crossword puzzle in her hands during every free moment? Let patients know! This helps bond patients to you and build relationships.
- Regular doctor tips—All relationships between a practice and patient are important, but the one between the doctor and patient is crucial. Regularly sending health tips to patients specifically from the doctor sets them up as an expert in the eyes of patients and makes it more likely that patients will want to listen and follow their advice in the future.
- Seasonal tips—Along with (or as part of) the regular doctor tips, consider adding in a section on seasonal tips. Right now, for example, is the perfect time to send out information on staying healthy throughout the holiday season. Send tips for battling cold and flu season, allergy season, summer injuries, and more.
- Events—Every practice should hold events in the community on a fairly regular basis. This builds rapport and goodwill with current patients and attracts new patients. Include announcements for upcoming events and summaries after the event takes place in your email. Read here for more ideas on getting involved in your community.
- Resources—It's a basic fact of life that patients seek out health information online. Help direct them to the most reliable sources and warn them against believing information found in suspect places.
- Communication tips—Many patients want to connect with you via technology but don’t know what you offer. Do you provide two-way texting? Or self-scheduling? Take time to walk patients through the options available to them.
- Videos—Today’s patients LOVE videos. Include an instructional or introductory video in your newsletter. Get more ideas on how to make easy videos in this blog post.
- Links—Do you write a blog? Have an online portal? Social media accounts? Include links to these sites from your newsletter.
Writing emails can be a great way to connect with patients, keep them in the loop, and provide additional expertise and resources. It does not need to be fancy or complicated. Simply pick up a few things you'd like to share (you can start with the above list!) and get writing.
If you want more tips for your email, you can grab some of the topics we created in our free blog calendar. It is full of 52 weeks of topics to share with patients (and they work for emails too!). You can grab those here: