3 Reasons You Need to be Using Patient Surveys

Posted on Oct 24, 2014 by Solutionreach

and tips for doing it better!

Have you ever had a patient post a negative review about your services?

Did you then wonder why they hadn’t talked to you first about the issue they were having so you could resolve it before they lashed out?

Fortunately, there is a simple way to drastically improve your chances of addressing the issue before it escalates that far.

The simple solution is to utilize your patient surveys tool more effectively.

You see, patients will rarely bring their frustrations to you without being prompted. You have to proactively reach out to them and ask for their feedback.

Using customizable, automated or on-demand surveys will get you that crucial feedback you need to solidify patient relationships and improve the service you are providing to your patients. Here are the 3 reasons this will work to your advantage:

Reason #1: Improve your Patient Experience
The relationship you have with your patients is the essence of your practice. Gathering critical feedback from your patients can make the difference between keeping and losing a patient. Through surveys, you can learn which tools to use to help you provide the optimal experience for every patient. 

Tip #1: When patients complete the survey, follow up! Even if their experience wasn’t great, a provider that cares enough to respond can win more points than the provider that gave a satisfactory in-office experience in the first place.

Reason #2: Acquire More Patients
There are many marketing tools that are effective in helping you acquire new patients, but you know as well as I do that word of mouth is the lifeblood of your business. If a patient feels valued and consistently has a positive experience while visiting your office, I guarantee they are going to refer their friends and family as soon as the topic comes up in conversation.

Tip #2: Utilize patient surveys to find out what your patients love about the services you provide and what they would like to see improved or added.

Reason #3: Increase Patient Retention
Fact: many practices lose about 50% of their patient base every 5 years. Shocking statistic right? The reality is that losing patients for various reasons is going to happen. Sometimes this cannot be avoided as patients will move, be hard to please, etc., however there are certainly measures that can be taken to promote patient loyalty. As vital as patient acquisition is, patient retention is equally significant.

Tip #3: Utilize patient surveys to find out as soon as possible about issues that may have come up during their visit so you can resolve them before they result in a negative review, they share the experience with friends or family, or possibly decide to go elsewhere for their care.

Do you and your patients a favor and make sure you are taking advantage of a simple but valuable tool that will assist you in acquiring the critical feedback you deserve to know about how you can improve patient satisfaction and provide the highest quality of care for your patients.

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