4 Reasons Text-Enabling Your Landline Is Essential

Posted on May 18, 2017 by Justin Everette

Text-enabling your practice landline helps your patients contact your healthcare practice easier.When adopting a solution to text appointment reminders and other important information to your patients, you have a choice. You can go with messages sent from a short code—that five or six digit non-sensical stream of numbers that looks like it was generated at random. (Spoiler Alert: It was.) Or, you can take your game up a notch in terms of the patient experience and have those texts sent directly from your practice's landline phone number. 

You might be thinking that using a short code has worked for you in the past, so what’s the problem? Well, a short code isn’t necessarily bad, it just isn’t the best option. Those five or six digits in your short code don’t have any relation to your practice, they were picked randomly and assigned to you. Your patients don’t know your short code from the one their pharmacy uses to let them know their prescription is ready. And short codes are generally associated with automated messages, not the personalized texts your practice wants to be sending.

Your patients don't know your short code from another. Take your patient experience game up a notch and let patients text your landline.

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Still not convinced that texting from your existing practice landline is better than using a short code? Here are a few more nuggets that might help you see the light:

You won't look like a spammer.

Even if you're texting a patient for a totally legitimate reason (which of course you are), any text that's delivered to a patient from a five-digit short code looks like spam. It just does. In a time where patients are thirsting for deeper connections with their healthcare providers, the spammy short code approach isn't a good look for your practice.

Brand the text messages you send patients from your healthcare practiceEvery text is a branding opportunity. 

You spend a lot of time (or pay someone to spend a lot of time) fine-tuning your website to make sure you're making a great first impression for patients. You focus on getting amazing reviews from your current patients. You rock it out on social media. But if we look at where you'll connect with patients most often outside of their visits, it's these seemingly-simple texts. Text-enable your phone number to give these touches the same attention you give your website, your reviews, and every other practice marketing element.

It doesn’t take anything extra.

In fact, it takes less effort than you are already putting in. Instead of listing two numbers on your website, one to call and a short code text, how much easier would it be to just give one phone number and let patients know they can call or text it. Including this on every email you send, and every conversation have with patients doesn’t take any extra time, but it lets your patients know they only need to remember one phone number to connect with you—no matter which method they prefer.

Because you CAN.

That's huge because this wasn't always the case. Everything you've read to this point about why you need to text-enable your phone number should make total sense, but in the past, you didn't have the opportunity to do it. It wasn't even an option. One texting solution has totally changed that. There's no additional fee to add another branding element to your patient communication and prevent yourself from potentially looking like a spammer. You just have to adopt the right solution.

To learn more about the benefits of texting your patients from your landline, download our white paper here.

Justin Everette

Justin Everette

Justin Everette serves as Solutionreach’s vice president of marketing, overseeing the company’s messaging and communications efforts. Everette has extensive experience in the patient engagement and patient relationship management space, having worked in the industry for over 12 years. Everette is a graduate of the University of Alabama and holds a master’s of arts in advertising and public relations.

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