As you probably are already aware, the month of May is Healthy Vision Month.
It’s also a golden opportunity to reach out to patients for recall visits, educate them about good vision health and preventive care, and market your services.
The following are some tips on how you can use Healthy Vision Month to connect with more patients, book more appointments, and create greater awareness about eye health:
- Send out recall reminders for routine and preventive eye exams, including those with chronic conditions like diabetes.
- Distribute patient newsletters in May with patient education about the benefits of regular eye exams and preventive checkups.
- Share patient eye care literacy in newsletters about what your patients can do to, for example, protect their eyesight when outdoors this summer or things they can do to prevent loss of sight as they age.
- Market your services in newsletters to inform patients about services and surgical options that you offer to promote and improve eye health.
- Get more referrals and online reviews by including a “Refer A Friend” button in your e-newsletters and adding a link for happy patients to leave your practice an online review on Google, Facebook, or WebMD.
Given the staff shortages you’re dealing with, it would be a big ask to accomplish these tasks manually through phone calls and emails.
But with patient communications technology you can automate most if not all of them. Digital tools allow you to reach more patients more efficiently while reducing manual workloads and getting your staff off the phones.
You really can reach more patients despite having fewer staff with the right software. This include text-first tools like:
- Automated appointment reminders
- Automated recall notifications
- E-newsletters and templates
- Two-way text messaging
- Group messaging
- Patient surveys
- Reputation management
- And many more!
To learn more about how to manage your practice’s reputation to get more online reviews that attract more new patients, check out the guide, “Online Reputation Management: Why It’s Essential for Your Practice.”