We just finished the absolute best, most exciting time of the year at Solutionreach—our annual “Charity Month.” Not only is it an amazing feeling to give back to a very worthy cause (the Leukemia & Lymphona Society), but it is a huge amount of fun. This past month I flew a drone, had a massage, ran a race, ate more goodies than I should admit, and felt great while giving back.
The whole process got me thinking. Why was it so awesome? What was it that made me so happy all month?
The answer? I just felt good. I loved being a part of a group all working together to help others. I loved seeing people step up to donate their time and money. I loved seeing our leadership do just that—lead the way. And again—it felt darn good!
Studies back me up on this.
Research has shown that there are a ton of reasons to be charitable—but my favorite is that it makes you happier. A Harvard Business School study found that “happier people give more and giving makes people happier, such that happiness and giving may operate in a positive feedback loop (with happier people giving more, getting happier, and giving even more).”
A never-ending loop of happiness? Sign me up!
The concept of giving back applies directly to those in the healthcare industry. We all know that the most successful practices are those which have found a way to create real relationships with their community—a level of trust and respect that make people want to keep coming back. One awesome way to do this is by giving back.
Did you know?
- 90% of Americans are more likely to trust and be loyal to companies that actively give back
- 84% tell friends and family when they see a company giving back to the community
- 79% of people prefer to work for a company that cares
You starting to get the vision?
Giving back not only helps others, but it also helps you gain more patients, a strong reputation, and the best employees. Talk about a win-win-win!
Giving back doesn’t have to be a huge deal. Even small gestures of giving are a great place to start. But whether you’re wanting to go big or small, here are some quick ideas for getting involved:
- School events—Some practices don’t even thinking of getting involved at schooling events because they don’t serve children. Guess what? These children have parents, grandparents, aunts, uncles, and other family members that ARE your patients. So get out there are donate time, resources, and money to the schools in your area.
- Sponsorships—Love baseball? Sponsor a Little League team. A music lover? Sponsor a local concert. Theater? Look for ways to sponsor local plays. Think about what your passions are and get involved.
- Chamber of Commerce—Not only does joining the local Chamber of Commerce give credibility to your practice, but it is also a great way to give back and network with other businesses.
- Fundraising—This is what we recently did at Solutionreach. We picked a great cause and got everyone involved. You can do the same with your practice. Pick a charity, send out messages and emails to patients, share on social media, and get your employees involved.
- Offer free resources to the underserved—Consider offering a day of free care to the needy in your office. Or go out to them—see how you can serve at retirement homes or at low-income schools.
(Do you have other fun ways that you've gotten involved? Share in the comments. Let's all help each other give back!)
It’s time to set some goals. With the holiday season coming up, now is a great time to start thinking about how you can give back to your community.
Want to get excited? Check out this video of some of the fun events from our past month of charity. It was a complete blast (and we raised more than $48,000 for an amazing charity).
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