Marketing your practice can be difficult. You have so many other tasks on your to-do list, that sometimes promoting your office doesn’t take priority. However, an effective marketing strategy is the way to build your practice and grow your patient database. Automating your marketing efforts can help your practice proactively engage and effectively communicate with your patients.
Online Reputation Management
In order to maintain a thriving practice, it’s important that your online reputation accurately reflects your practice. One study showed that 79 percent of people trust online reviews as much as they would a recommendation from their friend, so it is imperative that your practice has positive patient reviews on online review sites. Inactivity on these review sites can mean patients may choose another provider, and your practice might miss out on revenue. Automating this portion of your marketing strategy is valuable for your practice because you can monitor all of the patient reviews that are left about your practice in one place. You want to be knowledgeable about what is being said, and ready to respond to a review if it’s needed.
Active social media accounts are also beneficial for your practice. Similar to online review sites, social media pages are becoming a place where patients can share their experiences and interact with their provider. A survey conducted by Demi & Cooper Advertising and DC interactive found that 41 percent of people were influenced by the social media presence when choosing a healthcare provider. Maintaining social media accounts can influence potential patients to choose your practice.
Social media is also a way to reach more current and potential patients. By integrating your social media accounts with your automated patient relationship management tools, you can easily share promotions, reviews, educational content, and general practice information with everyone who visits your social media page. Consistent interaction and timely responses to comments left of your page can bridge the communication gap between you and your patients and help build better relationships.
Marketing your practice doesn’t just apply to potential patients, you also need to nurture a relationship with your current patients to make them feel valued and return to your practice. Sending your patients eNewsletters is a good way to communicate and engage between visits. Automated eNewsletters can be quick to create and distribute to your patients, and can provide flexibility in allowing you to write your own articles or use pre-written material from a content library. An eNewsletter is a time-efficient and cost-effective way to connect with your existing patients, so when the time comes to schedule their next appointment, your practice is at the top of their list.