I absolutely adore this time of year. Over the past week, I’ve been making my annual holiday calendar. Each year, I carefully plan out all of our regular holiday traditions and parties to keep our family organized during this amazing (but busy) time. Our schedule includes things like:
- Serving at the local food bank
- A family “turkey bowl”
- Holiday lights
- Gathering with friends and family
- Food, food, food!
Holy cow! It’s fun just reading the list. Just as we need to plan ahead for our personal holiday season, there are also things we need to do to get our practice ready for the upcoming season.
As the holidays approach, it is the perfect time to send out a few emails to let patients know about all of the great things happening at your practice. These emails should include (but are DEFINITELY not limited to) information on:
- Holiday hours—If you haven’t done so yet, now is the perfect time to let patients know when you will be open and closed during the holiday season. This is not just to avoid having patients try to come in on days you are not available, but also because there are many times when patients assume you will be closed when you are not. They may be willing to get that final appointment in during their break, but don’t think to make an appointment. An email inviting patients to see you during slow times can really fill out your schedule.
- Reminder to “use it or lose it”—While the holiday season can be a little slow around many practices, a great way to get patients in your door is to remind them of the benefits that they may lose at the end of the year. See if patients want to use those extra benefits to have a wellness visit, teeth cleaning, or eye exam.
- Seasons Greetings—During the holidays, we all reach out a bit more to those we care about. From attending parties to sending cards, we work to strengthen relationships during this time. One of the biggest goals of every practice should be to create real, lasting relationships with their patients. But real relationships require work. Just as you reach out to friends and family, you should also work to connect with patients over the holiday season. Send a newsletter. Host a party. Reach out via social media. There are lots of ways you can connect. Even a simple text message can make a surprisingly big difference.
As we approach the upcoming holiday season, don’t forget to spread some of that holiday cheer to your patients. You may be surprised by the amount of goodwill and patient satisfaction that will come right back to you!
If you’re looking for more ways to improve patient satisfaction while attracting new ones, check out our free white paper, “10 Ways to Attract New Patients and Keep the Ones you Have.”