We’ve talked before about the importance of communicating with potential and existing patients. In fact, we’ve even discussed the many tools Solutionreach offers to make this easier. However, we have yet to thoroughly discuss the benefits of mapping.
Google Places helps new patients find and connect with your practice. According to Google, 97% of consumers search for local businesses online, so a Google Places Page can help boost your regional presence online.
Solutionreach service complements the Google Local Listing capability and takes your marketing efforts to the next level by helping you create and manage images, videos, reviews and keyword optimization.
“Maps” is the Solutionreach feature that allows you to detect exactly where your patients are coming from. For example, let’s assume your marketing efforts paid off and you receive an influx of 30 new patients this month. Maps allows you to see where those new patients are coming from.
How does this benefit your practice? Well, let’s say you find that the majority of those new patients are hailing from the same neighborhood. This is incredibly valuable marketing insight because it allows you target your potential patient-base even better. You can create local deals for that area or simply appeal to their specific needs. On the contrary, it also can give you insight into which areas could use more attention. Essentially, mapping is like high-tech marketing research to allow you to turn a good thing into something even better, and reevaluate your past tactics in areas that are lacking.