Google Plus who?
The lack of conversation surrounding the social platform released by Google in 2011 often causes the average person to wonder “Google Plus(+) who?” when they hear it mentioned. Even with the domination of social media in the everyday lives of the average person, Google+ appears to be the platform still living in the dark...or at least it seems that way.
So let’s shed some light on why your practice should have a presence on Google+ and what makes Google+ different than the other platforms out there.
The Why for Google+
Why Google+? It is actually quite simple. Google+ has 198 million active users, and is available to over 4 billion users who use other Google tools. The potential of reach and connection is almost endless. With the ability to reach just the active users, why wouldn’t you want to use Google+?
It is more than just numbers though...Google+ offers three unique features that make it stand out from the other platforms. These features are Google + Circles, Communities, and Collections.
Google + Circles
In November of 2015, Google rolled out a quiet update to their social platform. Although they kept the already known feature of “circles," they made some big changes to how this feature could be used. Before the update, a circle was created to sort your contacts in a very simple way, more of an organization tool. Now circles are used to create networks, and define your audience. You can have a contact in multiple circles, make public or keep private, target them with specific content and updates, change settings within a circle for the circle alone, and even do live video streaming with one specific group at a time. Circles is a great way to customize your Google Plus experience for sharing and receiving information.
Google + Communities
A new feature with the update is that of Communities. In social media one of the primary goals is to create a community where the participants help each other progress. Centered around a topic, product, location, etc., this feature allows your practice to be in the role of moderator as the members discuss, exchange ideas, and share information under the umbrella of the subject of the community. Communities can be public or private, allowing you to create the community that will benefit your practice as a whole. Communities are a great way to build relationships with your audience as you step into conversations in a role of trust, allowing them to ask questions and be heard. The only real downside is that as moderator you do not entirely control the content being posted in the community.
Google + Collections
The last of the three features and the second of the new update, Collections is similar to Communities in that when you create a collection on Google Plus you do get to determine the subject it is centered around. However, the distinct difference is that with the Collections feature, only the owner of the collection can post content. This is unique, but as a common concern with many social platforms is that the main feed is often jumbled and doesn’t match the interests of the user, this allows you as a user to make sure that your feed is filled with the information, content, and topics that you are really interested in. Collections are also able to be public or private, they can be shared with a specific circle or they can be shared publicly for all to see. If you follow a collection then any content posted to that collection will appear in your home stream, always making sure that you see the topics most associated to you and your interests.
The slogan of Google Plus is “Get way into what you love” and with these three features, Google Plus is the dark horse of social media, with endless information available and the ability to reach audiences in a more personal, individual way, even for a social media platform.
Google Plus who?
You can also check out our new free guide, 4 Ways to Build Your Online Presence.