There is always room to improve your bottom line. Fortunately, there are so many new ways to achieve this in our digital era. Whether you own a new practice or an established one, everyone could use a little help brushing up on their marketing skills. With technology evolving at a rapid pace, it is important to evaluate your current marketing strategies every quarter to be sure you are keeping your practice relevant.
Here are five questions to help you evaluate whether or not you need to make changes to your current marketing strategy:
1. What is working and what is not? Taking the time to reflect on your practice’s current pros and cons is the ideal way to get the ball rolling. Once you have a firm understanding of the office’s strengths and weaknesses, you can move forward with ideas to improve.
2. How can you improve your current standing? Now that you have examined the current state of your practice, it is time to set a plan for improvement into place. Meet with your staff and partners and create a detailed business strategy for each quarter. Include various goals and benchmarks you would like to meet and consider the methods by which you may achieve them. For example, if a weakness of the practice is missed appointments, set a goal to cut missed appointments in half by implementing an automated appointment reminder service.
3. Are your current marketing tactics relevant? It won’t matter if you have written, printed, and mailed a compelling and attractive newsletter every month; if your marketing efforts are not being seen, they are not doing any good. Today, patients are more likely to check digital mediums like their smartphones, computers, and tablets. Keeping up-to-date with the latest technologies is not only more convenient for you and your patients, but it is also a great reflection of your cutting-edge services and techniques.
4. Are you in control of your online reputation? It doesn’t make a difference whether you’d like to be online or not, you’re already there. Nowadays, patients turn to online reviews and searches when making decisions. If you are unaware of what is being said about your practice and where it is being said, then it’s time to engage. It is much better to take control of your online reputation by joining the conversation. You can manage your online reputation on your own or you can implement a feature like Active Presence to do it for you. The point is to give your practice a voice and take charge of the way in which your office is being represented.
5. Are you easily available? When it comes to effective marketing, communication is the name of the game. Be where your patients are! Again, this is all about being relevant and up-to-date. Stay active with social media sites like Facebook and Twitter, so both current and prospective patients can easily communicate with you and book appointments. Also, ensure that your practice is searchable by joining online directories.
Today, marketing your practice is all about actively engaging with existing and prospective patients through relevant and efficient mediums. With so many advances in technology, successful marketing is right at our fingertips and more cost effective than ever.
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Oldie but goodie! This post was originally published in Aug 2015 and updated in Mar 2018 as part of an on-going series highlighting popular past posts.