Imagine this. You connect with a business associate at a conference. You like bouncing ideas off one another and promise to meet up again soon. But life gets in the way and eventually the relationship dies out. And so it is with patients. Practices are busy. Patients are busy. As with any relationship, it can be difficult to keep things going when you don’t see each other for long periods of time.
Weeks, months, or even years (ouch!) can go by between patient visits. It is during these gaps that patients often decide to take their business on to a new practice. In fact, the Patient-Provider Relationship Study found that one in three patients will change practices in the next couple of years. One way to help patients stay loyal to you is to reach out during that lull between visits. Research backs this up.
- 85 percent of patients enjoy receiving a newsletter from their practice.
- 90 percent of patients say that they are more willing to sign up for treatment after receiving educational information from their practitioner.
- 71 percent of people who have good interactions on social media with a practice will recommend you to friends.
Communication with patients between visits make it much more likely that patients will not only return, but bring their friends and family with them! But what messages are the most impactful? And how often should you reach out? Which venues get the best response? If you start to blast lots of irrelevant messages at patients, you run the (very real) risk of being ignored or, worse, becoming annoying. The key to successful patient outreach is learning which communication method works for each individual patient.
Want to read more? Download the full guide to get some easy ways to stay connected with patients between visits.