A Fresh Idea for Acquiring new Clients
How well does your community know you and your practice staff?
Would you like to improve your patient acquisition by being the practice people are talking about or the name people give to friends and family who ask for a referral for a good dentist in town?
Here’s an idea of how to get your practice to be the talk of the town– take your practice on the road!
Today’s Marketing Monday suggests visiting a local school and giving kids something from your practice that they can enjoy, but that they can also bring home to their parents. Here are some ideas:
- Hand out something as simple as a toothbrush or floss with a tag or sticker on it with your practice info, a link to your website, and a reminder that it’s time to for their back to school check up
- Target just the younger school age children that may never have even have had their first visit to the dentist. Include a note with a reminder about how important it is to stay on top of their dental health, especially in the early years, in order to prevent costly treatment involving decay or other health issues that are preventable by staying on top of your regular care appointments
- Include a coupon for a discount or a special prize for coming to see you and invite them to contact your office to schedule an appointment for each of their family members
This small act will give you the opportunity to show the people in your community the difference between your practice and the other local providers in town. Make sure when they come in, they have a positive patient experience, feel comfortable and welcome and you may just find yourself winning over many new clients! Try something new! You may have an even better idea–think big–but if you want your community to know you, it might be a good idea to get out and get to know those in your community.