The Surprisingly Big Impact of Online Scheduling

Posted on Apr 17, 2019 by Lori Boyer

SR Schedule brought in patients to optometristRoseville Optometry Associates has been recognized as a leader in patient care for over 25 years. The doctors and staff combine exceptional patient service with the latest technology to meet the eye care needs of their patients. The practice realized their patients wanted to book their own appointments online, so they decided to implement SR Schedule to provide that option. 

Alyssa Watley, an optician at Roseville Optometry Associates knew her patients wanted the option to book their appointments online. The practice was already using Solutionreach to communicate with their patients, so when Alyssa read a blog post about SR Schedule, an online scheduling product from Solutionreach, they decided to give it a try.

“We attended a conference and one of the big pushes was stepping up with where the market is going and to serve your patients the best you can,” Alyssa explains. “Everybody is already on their phones, and if there was a way for them to book their appointments online they would rather do that than call the office.”

Once SR Schedule was set up, Alyssa sent a newsletter to her patients letting them know they could schedule online. The results were immediate.

“We sent out the newsletter and we scheduled over 60 exams in two days,” says Alyssa. “It was hard to keep up at first; we scheduled 30 appointments in the first hour. But it was awesome!”

Not only has SR Schedule benefited the practice by scheduling more appointments, it has also helped SR Schedule brings in patientsimprove the patient experience—a key focus for the practice.

“It’s about making the process easier for patients, and SR Schedule is just so convenient for them,” explains Alyssa. “We’ve heard such great feedback about how it’s easier to get on their cell phones and book appointments for themselves, their kids, or their spouse. Our patients love it.”

Because about 70 percent of patients at Roseville Optometry Associates book their appointments online, Alyssa and her team have been able to drastically reduce the amount of time spent on the phone each day.

“We were spending a couple hours on the phone every day, but SR Schedule has definitely decreased that,” Alyssa states. “Patients don’t have time to talk on the phone anymore, and it gets complicated if they are juggling more than one person’s schedule. It’s really helpful to have that software so patients can schedule appointments on their own instead of over the phone.”

The practice has also seen a 90 percent increase in the amount of recall appointments scheduled since they started offering the online option.

 “We have a lot of patients who haven’t been in since 2013,” says Alyssa. “But once they got that newsletter letting them know they can schedule their own appointment they’ve started coming back regularly. We’re really pleased with the return rate of existing patients.”

In addition to recall appointments, Alyssa has also noticed an increase of new patients scheduling online too, making it easier to keep the schedule full.

“A couple years ago, our schedule was typically not full for the entire day,” Alyssa explains. “Now that we have SR Schedule it’s a lot easier to fill, so our doctors have appointments in every single slot.”

Alyssa and her team are in agreement that SR Schedule has been an asset for the practice.

“SR Schedule has been fantastic,” Alyssa says. “The amount our patient base has grown in just the past few months is insane. If practices are looking to grow their patient intake, we definitely recommend SR Schedule.”

Learn more about SR Schedule by scheduling a demo here: Let's Chat

Lori Boyer

Lori Boyer

Lori Boyer has spent over a decade developing content and customer strategy for a wide variety of companies. She especially loves "walking a mile" in the shoes of her target audience. At Solutionreach we focus on relationships - building and maintaining them. She does the same. Lori Boyer is a lover of crisp fall mornings, a good book, and just about anything Beauty and the Beast related.

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