Managing a practice keeps you busy—there are so many tasks you have to stay on top of to keep your office going. That’s why you’ve automated most of your patient communication, right? Automating your messages keeps you connected with your patients between their appointments without taking hours of your time. But just because your messages are automated, it doesn’t mean you should totally forget about them. It’s a good practice to regularly review your messages and make sure you’re staying up-to-date with your patient communication. Below are three ways you can quickly freshen up your emails to ensure you are getting the most from your patient communication.
Sending emails is a great way to stay connected with your patients between visits. Using patient relationship management (PRM) software, you can create groups of patients with similarities so you are sending relevant content to each patient. However, it’s a good idea to review the educational material you are sending. If you’re sending links to educational articles about the patients’ diagnosis, you want to make sure you keep up with the research and update your article when new research is released. Even if the research hasn’t changed, you can still update the article so your patients know the information they get from you is always current.
Other messages that you send your patients can be updated to keep the content fresh as well. If you send a welcome email to new patients, update the pictures and the message with each season or include current events at your office. It doesn’t have to be a lot, but those small changes will show your patients you are paying attention to what you are sending them and will help you build a relationship.
In a previous blog post, we discussed the importance of maintaining a consistent tone in all your written communication. But as your practice grows and changes, it’s not unusual for your voice to change too. Reviewing and updating the tone in your emails on a regular basis will help you ensure you maintain a consistent voice, and allow you to make small changes as you go. If you only review your emails at long intervals, you’ll spend lots of time updating them instead of just spending a few minutes on a regular basis.
The last thing you should review to make sure you’re keeping your emails fresh is your method of communication. Emails are an easy way to share more in-depth information with your patients, but you have to be aware of how your patients will view them. About 66 percent of emails are read on a mobile device. That means you need to format your emails so they can be easily read regardless of whether they are opened on a desktop computer or on a cell phone. If your emails are hard to read on a small cell phone screen, chances are your patients just won’t read them. Making your emails mobile-responsive can be as simple as finding the setting in your PRM software and enabling the formatting. That one simple change can have a big impact on the number of patients who can read your emails.
Keeping your emails fresh doesn’t have to take a lot of time, especially if you make it a habit to review and update them at regular intervals.
Are you already a Solutionreach client? If you'd like to make sure your emails sent through the Solutionreach platform are mobile-responsive, check out these step-by-step instructions.