Most people are texting their friends, coworkers, family members every day. It’s an easy way to stay in touch with everybody. And texting is becoming more widespread in businesses as well. Mechanics, accountants, grocery stores, and so many other businesses text their customers to communicate with them. Texting has become such a normal part of everyday life, that many patients are wondering why their healthcare providers aren’t jumping on the texting bandwagon. So why aren’t you?
Implementing a texting solution in your practice doesn’t have to be difficult. In fact, if you know what to look for, it can actually be pretty easy. Below are three features to look for in a texting solution for your practice:
1-Keep your brand
3-Easy access to messages history
Keep Your Brand
You’ve worked really hard on building your practice and your brand. So when you’re choosing a texting solution, you don’t want something that will negate all that hard work. Your patients have already saved your contact information to their phone, so choose a texting solution that will allow you to keep your existing phone number. Don’t make your patients learn a new one or memorize a short code, keep things simple by keeping your phone number. And as an added bonus, if you keep the same phone number, you won’t have to change the contact information on your existing marketing materials.
Building connections with your patients takes more than just sending an appointment reminder. It’s about having conversations with them. A texting solution should be just as easy for the patient to use as it is for your practice to use. A texting solution that let’s your practice send messages to your patients is great, but one that will let your patients make the first move and send messages to you is even better. Think of how many phone calls can be avoided if your patients can text to confirm their appointment time, or get directions to your office instead of calling you.
Easy Access to Message History
Just like when you look at texts on your phone, texting in your office should give you easy access to all the past messages between two people. This way, no matter who in your office is responding to a text, they can read back through previous messages and understand the context. It’s that simple. And you don’t have to have one person dedicated to answering text messages. Anyone in your office can answer any of the texts that come in.
For more information about how texting your patients can improve your practice, watch our webinar here.