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Today is National Administrative Professionals Day!

Posted on Apr 21, 2021 by Karla Socci Somers

    GettyImages-1208800784Attention dental, vision, and healthcare practices: Today is National Administrative Professionals Day, so don’t forget to recognize your team!

    Wait – did I catch you off-guard? You’re unprepared and wondering how this day snuck up on you so quickly? Don’t fret. Today marks the first day of an entire week to appreciate and recognize your administrative team. Whew! That was close.

    Thankfully, you have plenty of time to express your gratitude for a job well done. Here’s why it’s so important to recognize your administrative professionals even beyond their official week.

    Administrative professionals offer a huge benefit to the people and organizations they support.

    Like you, everyone on your admin team wears many hats and most likely does the work of more than just one person. Recognizing them with a card and a token of appreciation goes a long way in boosting morale, which ultimately boosts productivity. Team members who are happy at work perform their jobs better, are more committed and engaged, and are willing to continue going above and beyond their designated roles and responsibilities.

    More productive team members are an asset to your bottom line, and a happy, efficient office environment means happier patients. And, this potentially means higher ratings and reviews for your practice, plus more family and friend referrals. It’s a win-win-win!

    Happy team members create a more positive atmosphere and increase patient satisfaction. 

    I love taking my daughter to her orthodontist appointments. So much so, that I’ve even considered scheduling a consultation for myself! They’ve created such a fun, positive environment for kids and parents alike. From the sparkly smiles on their uniforms, to the piped-in music that plays teen favorites, to the homemade cookies after each appointment, everyone works together to ensure that patients are actually enjoying their time at the orthodontist’s office. 

    Every member of the team is super-friendly and they go out of their way to ask how we’re doing, welcome us at each visit, and make a huge deal when someone gets their braces off. (As in singing, a gift bag, cheering, confetti – it’s a big event!) I imagine if the team members weren’t so happy at their jobs, they wouldn’t be so genuinely happy taking care of patients and celebrating milestones of all sizes. 

    I tell everyone I know about my daughter’s orthodontist. It’s not the least expensive practice in town, and it’s even a bit of a drive for us, but totally worth it on all accounts. And, the office is always really busy every time we’re there.

    Foster a sense of community and teamwork toward a higher purpose.GettyImages-1134045116

    Beyond creating a happier work environment that positively impacts everyone, valuing your team members on National Administrative Professionals Day – and every day – also helps build community in the office and gives staff a sense of purpose. When you’re all working toward a common goal – such as improving the patient experience, streamlining office tasks, or creating a welcoming atmosphere where patients feel like part of an extended family – it positively impacts patients and staff alike. 

    Having short-term and long-term goals also helps staff look forward to going to work each day. Knowing they’re contributing to a larger project that can make a difference in the lives of everyone they serve is a big motivator to help them through their daily tasks – especially in healthcare.

    Recognizing hard work helps retain staff.

    Did you know that nearly half of team members would consider leaving their current position if they didn’t feel appreciated at work? Simply telling your staff how much you appreciate them and frequently thanking them for a job well done could mean the difference between keeping your best team members or them going elsewhere. 

    So, how will you recognize your devoted administrative professionals, today, tomorrow, and beyond? Start by saying thank you. Buy them lunch one day, host a virtual game show or have a contest with prizes. Give them a gift card to their favorite coffee shop, spa, or any other self-care “treat” they might enjoy. 

    If you weren't quite prepared today, don’t sweat it, but do put it on your calendar for next year: Administrative Professionals Day is April 27, 2022.

    And here’s another heads up: Mother’s Day is May 9th. You might want to start planning for that one. (I didn’t plan ahead for this important day of recognition a few years ago, and it wasn't good. It resulted in a screaming toddler, a cranky mother, and a miserable grandmother in a restaurant parking lot wishing we could get some coffee while we waited for our table and a very late brunch.) Please learn from my mistake.

    Happy Administrative Professionals Day!

    Want to make patients so happy they tell everyone about your practice?
    Discover the Secret Sauce of Patient Satisfaction with our free guide. 

     

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    Karla Socci Somers

    Karla Socci Somers

    Karla Socci Somers has been working as a marketing professional for the healthcare industry since 2014, and before that, she wrote content and designed logos for a variety of small businesses. Her educational and professional backgrounds include interpersonal communications, interest-based negotiation, conflict management, and graphic design. Karla has an affinity for rescuing German Shepherd Dogs who need extra help socializing with their humans.

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