Email is such a common way of communicating that it sometimes feels plain and uninteresting. It’s easy to overlook the impact it can have on your marketing effort, and by extension, on your ...
5 Tips for Leveraging Patient Newsletters
Patient retention is critical to the life blood of your practice, but just as important, if not more, is being able to consistently acquire new patients to continue to grow and maintain a healthy ...
Priming the Patient to Take Charge
There’s no course or degree in being a professional patient. The harsh reality is, most people are dropped and dragged through a fragmented system, with the hope that they will “just find their way”. ...
Coronavirus—What Does It Mean for Your Practice?
As we all know, a new coronavirus, 2019-nCoV, has erupted across the world. According to the World Health Organization, as of Feb 3, there are more than 17,000 diagnosed cases worldwide, most from ...
Five Quick Steps to Improving Patient Education
There is no disputing the fact that doctor-patient communication is a super-important part of delivering care. Connecting with patients, and ensuring they have the information they need to make ...
11 Ideas to Jumpstart your Emails
Regular emails are an awesome way to connect with patients. A staggering 93 percent of patients say that they enjoy getting emails from their doctor. And nine out of 10 patients would choose a doctor ...
3 Steps to (Better!) Management of Patients with Chronic Diseases
Chronic conditions are a true “epidemic” in the U.S. More than half of all adults have at least one chronic condition (with many patients having multiple). Experts estimate that around 70 percent of ...
3 Pieces to a Great Healthcare Education Program
Every patient is different, but one thing they all have in common is their desire to be more educated about their care. Studies show that 72 percent of patients look online for healthcare ...
Simple Tricks to Leverage Social Media to the Fullest
Let’s talk social. Take a look around. Everyone seems to be online. The guy on the bus, the woman at the café, or perhaps it’s you (caught ya!). We simply love the Internet. It’s not all bad, ...
Conferences Present Unique Opportunities to Learn and Engage with Patients
Traditionally, healthcare conferences are attended by those involved in the field, such as experts, industry specialists, and medical providers. It seemed that the past few years in-person ...
The Why, How, and Where of Continuing Medical Education (CME) Credits
Joining the healthcare field requires a huge amount of study and commitment. But even once you're comfortably settled into your career, learning doesn't stop. Instead (as we all know!), you continue ...
We are Patients Too...a Personal Story
Two years ago, I was diagnosed with Parathyroidism by my family physician. He sent me to an Endocrinologist who, after several tests and biopsies, recommended that I have surgery to remove the small ...