5 LOW-COST/NO-COST WAYS TO MARKET IN YOUR COMMUNITY
It’s the end of the year and budgets are tight, but a little push in your practice marketing plan is still an achievable goal. It doesn’t take a mega-bucks budget to reach members of your local ...
10 Simple Strategies for New Patient Acquisition
Remember the old shampoo commercial that started with one girl who tells two friends about the product, “ . . . and they told two friends, and they told two friends, and so on, and so on . . .”? ...
3 Practice Marketing Roadblocks (And How to Fix Them)
Healthcare practice marketing in today’s world comes with a variety of challenges and obstacles. The modern healthcare office has a higher demand now for marketing than at any other time, and less ...
Beyond Facebook: 7 Ways to Build Your Online Reputation
The reputation of your practice is a major key to your success now and in the future. Understanding how to build and manage a solid, positive reputation is a necessary skill in the world of ...
A Birthday Message is Smart Practice Marketing
In order to build and maintain your patient relationships, it’s important that your patients feel like more than just a patient and more like a part of your practice family. If they do, they will ...
5 Practice Marketing Tactics to Help You Gain New Patients
Competition for new patients has always been a challenging aspect for any practice. But as patients are learning to become wise healthcare consumers in this new marketplace, that competition for new ...
Top 5 Suggestions for Making Your Patient Newsletter Sing!
Patient newsletters are one of the most effective and efficient means of communicating with patients you have. But sometimes trying to come up with content to fill those empty pages can seem almost ...
As Easy as 1-2-3-4 – Marketing Strategies for Practice Success
Analytics, ROI, optimization – there is so much to marketing that is confusing and complicated. With all the various forms your marketing efforts can take these days, it’s no wonder more and more ...
Four Keys to Modern Marketing
Technology makes so many things easier. Cell phones keep us in touch with family, friends, and important business contacts. Microwaves give us a hot meal in minutes instead of hours. Laptops and ...
7 Emails Your Practice Should Be Sending
Email is such a ubiquitous means of communicating that it sometimes feels plain and uninteresting. It’s easy to overlook the impact it can have on your marketing effort, and by extension, on your ...
Is Your Content Conversational?
5 Simple Steps to Improving Your Content Marketing Remember the classic Cheap Trick song, “I Want You to Want Me” ? The opening lines look like this: I want you to want me I need you to need me I’d ...
Two No-Win Marketing Fights and How to Win Anyway
When it comes to marketing, everyone is always looking for the edge that will set them apart. Whatever is new, improved, better, more effective, or more efficient is the magic ingredient many ...