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Two Big Reasons You Should Be Texting Patients

Posted on Jun 29, 2018 by Alyessa D'Ewart

    Texting in healthcare practices increases office efficiency and reduces the number of phone calls.Your practice is busy, there are always a million things that need to be accomplished to keep your practice not only surviving, but growing. Time is valuable, and too often important tasks are prioritized under critical tasks, and there isn’t enough time to get to them all. One way to save time in your practice is to implement a texting solution for your patients. Providing them with the opportunity to reach you or hear from you through text is a simple way to create a more efficient workflow in your practice.

    The most obvious way a texting solution saves time for your practice is by reducing the two common types of phone calls:

    1. The ones your practice staff has to make each day.
    2. And the calls your practice receives from patients each day.

    Phone calls to remind patients of their upcoming appointments or that they are due to be seen again can take up hours of time, and usually end in a voice message that may or may not be heard. On average, a phone call lasts about two minutes. This may not seem like a long time, but if you include the time spent leaving a message, calling back later, or answering the phone when the patient calls back, that two minutes adds up.

    Text messages, on the other hand, only take about four seconds to type and send. Now, most text conversations will require a few messages back and forth to complete the conversation. But even if you have to send three or four messages to your patient, you are still conveying all of the necessary information in under 30 seconds. And the best part about text conversations is that it is easy to complete other tasks while you are carrying on the conversation. Texting doesn’t require you or your patient to be tied to the phone. You can send the information to the patient then help a patient who walks into your office (or any other task, really) while you wait for the response.

    Outgoing phone calls aren’t the only thing your practice staff is trying to juggle, there are also incoming calls from patients looking to schedule an appointment, get directions to your practice, or ask questions about their appointment. Think about how much time your practice could save if your patients knew they could text you those questions, and your staff would send them all of the information they need in a text. A healthcare practice receives about 50 phone calls each day, so think of the time saved if the majority of those calls were redirected into text messages.

    Your practice staff could easily spend that time preparing for upcoming appointments, helping patients in the office, or anything else they wouldn’t otherwise have time to complete. Texting your patients doesn’t only free up additional time for your practice staff, it also gives them the opportunity to provide a better experience for your patients.

    To find our about the future of patient text messaging, check out our webinar, "What's Next with Text."

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    Alyessa D'Ewart

    Alyessa D'Ewart

    Alyessa D’Ewart is a content writer at Solutionreach. She holds a master’s degree in professional communication from Weber State University. Alyessa has spent the last three years cultivating her technical writing skills by creating content for a variety of platforms including marketing collateral, website pages, and corporate blogs. As an avid fan of the written word, she can usually be found curled up with a good book.

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