In a previous post, we talked about how your existing practice management system (PM) is great at managing patient data, but it falls a little short when it comes to actually communicating with your patients. A patient relationship management (PRM) software makes it easy for you to communicate with your patients through automated appointment reminders, and to build and maintain your online presence. Those things are great, and can do a lot to help your practice communicate better with your patients. Today, we are going to take a closer look at some other ways a PRM software can help your practice build relationships with your patients.
A PM system is built for managing patient data—housing their personal information, diagnosis, appointment schedules—and that function is necessary to run your practice. A PRM software that integrates with your PM can help you get more use out of all the patient information you have. One focus of a PRM software is to educate your patients. Usually the software comes with pre-loaded articles about different health concerns or tips, and these can be inserted into eNewsletters with your practice’s logo and contact information. In just a few minutes, you can have a professional looking eNewsletter ready to send. Here’s where the information in your PM system comes in handy. You can create a newsletter (or multiple newsletters) and only send them to the patients who will benefit from the information. For example, you can pick a pre-written article about the importance of mammograms, and only send the eNewsletter to your female patients over 40. Or you can create a newsletter with tips for adjusting to contacts, and only send it to patients who recently were fitted for contacts. By taking all that patient information you already have, and combining it with a PRM software that will help you segment your patients into similar groups, the possibilities for patient education are endless.
Because PRM software is built to make communication easier, there isn’t a limit on what your practice can send. Practices using only a PM are usually limited on the number of messages they can send each day. Sometimes those limits are as low as thirty messages a day. Can you imagine how many days it would take you to send a message to all of your patients if you could only send 30 a day? I won’t make you do the math, but it could easily take two weeks just to reach all of your patients. With a PRM, the software is built for communicating with your patients, so there’s no limit on what you can send or how often. With the software, you don’t have to worry about counting your messages each day. You can send out appointment reminders, eNewsletters, office information, or promotional deals anytime you want.
A patient relationship management software paired with a practice management system creates the perfect opportunity to connect with your patients. Learn more here.