Using Video to Boost SEO and Online Visibility
Fun fact: YouTube is the second largest search engine in the world.
Why is this important, you might ask?
Right now, YouTube is one of the best platforms for a healthcare practice to gain additional exposure and increase search engine optimization–two things that matter a lot if you’re trying to grow (or even maintain) the success of your practice.
Just to keep everyone up to speed, search engine optimization (SEO) is the practice of increasing the rank of your online material in search results, with the goal being to get on the first page of the results. This is done by trying to direct more traffic to that material; the amount of time a website or piece of material has existed can be a factor as well. The longer a site has been around combined with the amount of traffic that site receives increases its ranking, making it easier to find.
Multiple Ways to Capitalize on YouTube
- First, people like videos. In general, they are more likely to interact with a video in search results than any other type of search result. This helps your practice tap into a media source that your patients actively search for daily, boosting your relevancy as a practice.
- Second, YouTube is an open platform for anyone to use—no, it’s not just for cat videos. People often go to YouTube expecting to find useful, accurate information. YouTube users are accustomed to being able to find videos about literally anything, so your healthcare video will be right at home.
- Third, videos are naturally categorized higher than other types of search results (i.e. pictures, articles, etc.), because people like videos so much. Yes, this means that videos are actually inherent SEO boosters.
Want to know the best news? Most healthcare practices do not have videos associated with them. This means there is a huge gap that your practice can take advantage of! If your practice has videos (and they—other practices—don’t,) it will be easier for people to find your practice.
Let the world of the Internet do the hard work for you. The potential for high exposure to a wide audience with video is staggering. This makes video one of the most powerful tools in your online marketing arsenal. Get out there and seize that audience!
The next question is, how do you start? Luckily, Solutionreach has a tool to help you with this! Learn more about our Video feature next week!
About the Author:
Eden Moss is a prized asset at Solutionreach. As an expert on our service and the platform features, Eden ensures that new Solutionreach users have the information they need to get up, running, and improving their practice as quickly as possible. Eden’s expertise has helped countless practices customize the platform to meet their unique goals and maximize the success of the Solutionreach service.