Patient newsletters are an extremely useful and often underutilized tool for engaging your patients. Statistics suggest that 85 percent of patients enjoy receiving and reading their patient newsletter. If you’re not sending newsletters to your patients between visits, you are overlooking a very valuable method of connecting and communicating with them, and and may want to consider actively utilizing this approach. In fact, it is an effective way to foster stronger relationships, increase loyalty, and obtain quality patient referrals. Newsletters allow you to inform and involve your patients on important events, closures, campaigns, and promotions at your practice.
Here are 5 relevant topics that can be initiated before the end of the year. As you read about these topics, evaluate which will work best for your patients in order to add value to their experience.
Use it or Lose it Campaign
This type of newsletter makes perfect sense this time of year, because patients want to maximize their insurance benefits and utilize their Flex Savings Accounts before the end of the year. Strict “use it or lose it” regulations are sometimes overlooked by patients who may have over-estimated their needs. Providing them a friendly reminder builds patient trust and loyalty.
Winter is a time to celebrate, no matter which holidays you and your patients observe. It’s a great time to thank your patients for their continued loyalty to your practice and to wish them well in the coming year. Using your newsletter for spreading goodwill and holiday greetings is an excellent way to engage patients and improve communications.
Have you opted to close your office during part of the holiday season? Many offices do this to spend more time with family during the holidays. If so, have you informed your patients about these closures? This simple practice can remind your patients to schedule an appointment with your office before they are unable to do so. This can help fill your end of year schedule which ultimately can increase revenue.
Often, patient marketing is not a first priority in a busy practice. Developing a marketing calendar before the start of the year can give you a jump on the upcoming year and help you stay ahead of the curve. This may seem like a large task to complete, however, starting with holidays and annual events can take the urgency out of the creation process. As you develop these newsletters, you can enable them to automatically send on a future date, thus allowing you to focus on your practice.
As you develop your marketing calendar for coming year, you can include seasonal promotions. This part of the plan may require more forethought on how to structure office promotions, but in the end it will help you be more agile in offering your patients value-added content. You can highlight spring wedding season, summer vacation time, or back-to-school specials along with unique promotions for national holidays as well. Planning this far in advance will help you develop an overall view of your marketing efforts and help you more effectively implement that plan.
For more information on how to reach patients, read "The Ultimate Guide to Looking Awesome Online."