Convenience has become a significant factor in the lives of modern humans. We want things kept simple, so we don’t have to bother with a lot of detail and time we don’t have. We also want convenience. We’ve learned to use the Internet to quickly and conveniently compare everything from shoes to movies, from homes to pizzas.
We even use the web to shop for healthcare.
Attracting busy people and helping them to become loyal patients at your practice means understanding this need to provide convenience. Your online presence is a primary way you can improve your patients’ experience and foster the kind of loyalty you want to achieve. Here are some of the ways you can affect patient loyalty and offer more convenience:
Updated Website and Social Media Pages: Keeping your website and social media pages current acts as a convenience to patients who are searching for specific information. It’s also a convenience for prospective patients who are looking for the services you offer. Allowing them to not only identify your location and hours, but also providing them with important information about their health helps to build loyalty even before they become a patient.
Make Things Easier Than They Have to Be: More than 70 percent of people have used their smartphone to find healthcare information. We are a mobile society, and we want information at our fingertips, conveniently located on our phones. Make sure that your information is optimized for mobile devices so that patients and potential patients can find you on the go. Another convenience you can offer is a “schedule now” button on your website or social media page. This enables both new and existing patients to automatically access your schedule to set specific appointments. Empowering patients and providing them tools to take simple steps builds trust and commitment as well as loyalty.
Consider Your Patients’ Real Lives:Just like you, your patients have busy lives that include jobs, families, and time constraints. Offering the convenience of a patient portal to exchange information, an automated check-in process, or reminder messaging before an appointment demonstrates to them that you care about their well-being. Letting patients know that you understand their hectic lives and you want to make things a bit easier is an effective way to build patient loyalty and to attract new patients to your practice.
While in the past the word convenience has been equated with words like lazy or luxury, today it implies an understanding of the chaotic world you and your patients live in. When you provide basic tools to empower, inform, and simplify your patients’ lives, you are also creating reasons for them to continue their relationships with you. Patient loyalty can’t be bought, but it can be encouraged and supported with a few simple steps. The return on your investment will be years of dedicated patients.
To learn more about building patient loyalty, click here!