In order to be successful in sales and marketing, one must embody creativity, effective communication skills, leadership and a strong understanding of what the current market demands are. In addition, mastering the art of connecting with your audience, evoking curiosity in your product and offering, and understanding how to influence the closing of a deal with an enticing incentive makes one a force to be reckoned with in the industry. Utilizing the most up-to-date technology and social media tools in the strategic marketing of a product can’t be underestimated.
Chris Harrington, a SAMY award honoree says, “It doesn’t matter how amazing a company’s product is—if that product is not sold, the company will die.”
Born 14 years ago, Solutionreach pioneered the patient engagement industry and has been a consistent leader in innovative communication technology. The cloud-based platform focuses primarily on helping healthcare professionals engage their patients on a more personalized level, with technology that allows them to automate communication for continuing care and connect with them on a more personalized level.
Kelly Morris is obviously a force to be reckoned with in the marketing arena. She has been successfully leading the Solutionreach creative and marketing team for the past 3 years after working for company giants like Reebok, Royal Caribbean Cruise lInes, Ancestry.com, and Novell, to name a few.
Her leadership style has proven to be an effective one. Kelly says, “My team is fortunate in that we’re allowed to fail, as long as we fail fast. If we find something we think might work for us, we test it, check the analytics and anecdotal, then iterate.”
“Right now we are connecting with one in every four patients in the U.S.,” she says.
Rob Goates, the Chief Operations Officer at Solutionreach, holds Kelly in esteemed regard. “Kelly’s dedication to improving the way healthcare is delivered, combined with a bold passion and talent for marketing, have been key in bringing success to Solutionreach.”
Read Kelly’s cameo, along with other SAMY award winners, in theUtah Business Magazine.