In a new article on Health IT Outcomes, Josh Weiner, CEO of Solutionreach, examines the latest patient communication preferences that show patients want more digital interaction like texting and how patients are increasingly more willing to switch providers to get more regular and responsive engagement.
“It no longer suffices for practice staff to make a call or leave a voicemail when most unrecognized calls go unanswered, and most voicemails go unheard,” Weiner says in the article. “The new lingua franca of patient engagement is the text message. The sooner providers acclimate to this new reality, the more likely they’ll be able to maintain a competitive advantage in the market in retaining existing patients and recruiting new ones.”
To find out more about how a text-first approach to patient engagement can help providers match their services to patient preferences, read the full article in Health IT Outcomes.