In his latest article on Health IT Outcomes, Jim Higgins, founder and CEO of Solutionreach, provides insight on how to effectively respond to negative reviews.
"Today’s savvy patients are a whole new ballgame," says Higgins. "Instead of complaining to the front desk staff, there are some—around 12 percent of patients—who will simply hop online and leave a scathing review about their experience instead. This review can have a lasting impact. As of 2018, 86 percent of people read reviews and 57 percent say they only trust a business if it has four or more stars!"
How can you address those bad reviews without doing more damage? HIggins explains and provides practical tips in this article on Health IT Outcomes.