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10 Reasons Why Texting Patients Is a Best Practice

Posted on Jun 07, 2022 by Mike Rigert

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    Various forces have combined in recent years to make text messaging the “go-to” channel for connecting with your patients. The ongoing digital transformation, consumerism trends influencing healthcare communication, increased patient expectations, and the pandemic—have all underscored the need for quick, convenient and easy communication.

    Texting allows your staff to reach more patients more effectively while minimizing the manual burden of phone calls and emails on your front office staff. If you’re not giving your patients the option of texting, you’re not only losing out on operational efficiencies but you may be losing returning and prospective patients to competitors.

    Here’s 10 stats that help underscore the importance of texting in today’s patient communications:

    1. 98 percent of U.S. adults own a mobile phone.
    2. 98 percent is the open rate for text messages compared to 20 percent for email.
    3. Text response rates are 295 percent higher than phone call response rates.
    4. 95 percent of text messages are read and responded to within 3 minutes of being received.
    5. 85 percent of customers in 2022 prefer receiving text messages over a phone call or email.
    6. 92 percent of adults 65 and up own a cellphone and 61 percent own a smartphone.
    7. Among adults ages 50-69, 86 percent say texting has overtaken email as the tool they use to stay connected.
    8. 80 percent of people use texting for business purposes.
    9. 86 percent of practices said that text messaging improved the patient experience and 81 percent said it improved patient outcomes.
    10. 79 percent of patients want to receive texts from their practices and 73 percent want to be able to send texts to their practices.

    Texting is just trendy or a fad; it's top dog when it comes to modern communication standards. In a word, your patients would much prefer to get a quick and easy text from you instead of getting interrupted by a call, getting a voicemail they’ll never check, or having to read an email.

    Your ability to more closely align your patient messaging with your individual patients’ communication preferences will help you retain returning patients and attract new ones.

    A modern patient communications platform gives you the full capabilities to automate text, email, and voice messages like appointment reminders, recall notifications, and digital intake while staying HIPAA compliant. It gives you the efficiency and effectiveness to reach more patients with fewer staff members while creating operational efficiencies to help you book more appointments while lowering costs.

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    To learn more about how patient communication preferences have changed recently, download the white paper, “Patient Preferences in 2021” based on a HIMSS survey.

    Download Now

    Mike Rigert

    Mike Rigert

    Mike Rigert is a writer and content marketing specialist with more than a decade of expertise in the B2B SaaS healthcare sector. He enjoys finding fresh and creative ways to tell the story about Solutionreach's innovative and life-changing patient relationship management platform. In his spare time, Mike enjoys diving into books, geeking out with scifi, expanding his knowledge of military history, and spending time with his wife and three kids.

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