Like millions of others around the globe, I love the world of Star Wars. Adventure, excitement. Good vs. evil. Life lessons around every corner.
Luke—the brave, yet inexperienced, champion. Leia—a princess who was more than just pretty dresses. Han Solo—the funny, cocky man who proved that even flawed people could be heroes.
But amid the excitement of battles and light sabers, Star Wars is ultimately about relationships. In Star Wars, strong relationships lead to success. And so it is with marketing your healthcare practice.
So without further ado, let’s jump into the practice marketing lessons we can learn from Star Wars!
1. Embrace your differences
“In a dark place we find ourselves, and a little more knowledge lights our way.” –Yoda
Star Wars is full of characters of every size, shape, and variety. And so it is with healthcare. Every practice is distinctive in some way. In marketing, it is critical that you understand what unique value you can provide your patients. Take some time to write down a list of five or more ways you are extra awesome. Are you open extra hours? Do you have stellar communication with patients? Do you have a specialty that people might not know about? Just a little more knowledge about what makes you different will help you direct your marketing efforts in such a way that will dramatically improve your success rate.
2. Take time to understand others
“Truly wonderful, the mind of a child is.” —Yoda
Small but wise, Yoda trained Jedi for over 800 years. He has hundreds of years of training, sojourns to magical worlds, and has dedicated his life to study, and yet he doesn’t think he knows everything. Understanding and learning from your target patient is one of the most important steps in creating a marketing plan. Who would be your ideal patient? What are their challenges? How can you make things easier for them? What can you learn from them? For specific steps to understanding your target patient, read the blog post Practice Marketing for Dummies.
3. Foster loyalty
“I’ll never turn to the dark side. You’ve failed, your highness. I am a Jedi, like my father before me.” —Luke Skywalker
Amidst chaos and disaster, you could always rest assured of one thing: anywhere Han Solo was found, Chewbacca was sure to follow. Do you have your own group of Chewbaccas?2 Fostering loyal patients is one of the most effective ways to grow a practice. Loyal patients will refer their friends and family. They will write amazing reviews of your practice online. They can be the difference between success and failure. Maintaining positive relationships with patients involves work, but it is so worth every second of time invested.
4. Never give up
“Do—or do not. There is no try.”—Yoda
Everyone hits rough patches. Not every campaign is successful. Patients come and go. Sometimes you can feel discouraged. But remember—Stormtroopers almost never hit their target. But even when they miss, they keep on shooting. They return to the battle each day, ready to try again. So, when things seem down, be like a Stormtrooper. Keep trying. Start again. Revamp your efforts. You will eventually hit that target!
So get out there, channel your inner-Yoda and get to work. May the force be with you.
Need a little more fortification on your journey? Read 10 Ways to Attract New Patients and Keep the Ones You Have