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Glaucoma Awareness a Healthy Reminder for Vision Exam Recall

Posted on Jan 18, 2022 by Mike Rigert

    woman getting eye exam

    There’s nothing like the risk of damage to your eyesight or loss of vision to make you sit up straight, take notice, and make sure you schedule a preventive vision screening. If, like me, you have diabetes, or are among other at-risk groups for glaucoma, you know exactly what I'm talking about.

    And since January 2022 is officially National Glaucoma Awareness Month, it’s also a timely “in” for you to reach out to your patients with recall messages to schedule an annual preventive eye exam.

    Glaucoma 101

    It’s never a bad idea to remind your patients about some of the basic facts about glaucoma. Below are some key stats about the disease from the Centers for Disease Control and Prevention (CDC) that can be helpful to share with patients in recall messages, patient newsletters, or other forms of patient education:

    • About 3 million Americans have glaucoma. It is the second leading cause of blindness worldwide.
    • Glaucoma has no early symptoms — that’s why half of people with glaucoma don’t know they have it.
    • The only way to find out if you have glaucoma is to get a comprehensive dilated eye exam. 
    • There’s no cure for glaucoma, but early treatment can often stop the damage and protect your vision.  

    Educate Patients at Greatest Risk

    While anyone can get glaucoma, certain groups are a higher risk. These include African Americans over age 40, everyone over age 60, those with a family history of glaucoma, and individuals who have diabetes. African Americans are six to eight times more likely to get glaucoma than whites. And people with diabetes are two times more likely to get glaucoma than those without diabetes.

    Use Technology for Efficient Preventive Recall

    With staff shortages and other office disruptions, your front office staff likely has little time to reach out to patients individually by phone or manual reminders for recall. However, a robust patient relationship management (PRM) platform enables you to efficiently notify patients at highest risk of glaucoma by getting the right message to the right patients at the right time. 

    Automated recall can help you send personalized reminder notifications to patients who have had gaps in care or who are overdue for a regular exam exam. Patient engagement platforms that include tools like group messaging allow you to specify recipients by demographics, such as age or prior health conditions. That way, you can help remind patients at greater risk of glaucoma to schedule a preventive screening.

    Keep Your Patients Seeing Clearly

    Use the tools of automated recall and group messaging to help you do more recall with fewer resources. National Glaucoma Awareness Month is a great opportunity to support patients in protecting their eyesight and for you to eliminate gaps in care and fill your schedule.

    To find out more about how to retain existing patients while attracting more to your vision practice, check out the guide, “The Only Guide You’ll Ever Need to Get More Vision Patients.”

    Download Now

    Mike Rigert

    Mike Rigert

    Mike Rigert is a writer and content marketing specialist with more than a decade of expertise in the B2B SaaS healthcare sector. He enjoys finding fresh and creative ways to tell the story about Solutionreach's innovative and life-changing patient relationship management platform. In his spare time, Mike enjoys diving into books, geeking out with scifi, expanding his knowledge of military history, and spending time with his wife and three kids.

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