When it comes to dental procedures, most people rely on friends and family for a review. However, with the internet providing any type of information at our fingertips, people are now turning to the internet for treatment research and patient reviews in order to select the right doctor. As a dentist, you can leverage this behavioral shift to enhance your brand image and grow your customer base.
What is the Importance of Having an Online Presence?
An online presence for your dental practice is extremely important for the profitability and longevity of your business. Take a look at some of the benefits it has to offer:
As mentioned above, having a strong online presence helps you enhance your credibility as it provides your potential customer base with a standardized touch-point. For instance, if a person searches for someone with your skill set and range of services on a search engine, a well-optimized website is bound to stand out amongst competitors, automatically attracting the customer to your business.
Having an online presence in the form of a website and social media profiles and sharing valuable information about your industry and its practices help customers believe in the authenticity of your practices. Thus, making them feel more confident about you, motivating them to make the call and schedule an appointment. Detailed descriptions, images and diagrams not only showcase your strengths but also help potential customers understand how you can help them lead better lives.
Social networks offer dentists the potential to reach out to the widest possible number of new patients at the lowest marketing cost per patient. Compared to any other form of advertising and marketing, social networking is the one that requires the least amount of time, effort, and money, and has the potential to achieve the highest results.
One of the lesser known benefits of having an online presence is that it also puts you in touch with other professionals from your industry easily, bringing about an array of networking possibilities. It could lead to partnerships with leading dentists from different parts of the world, potential business opportunities, invites to dentistry conferences and events, etc. You can also leverage your reach to promote yourself on social media by conducting expert round-ups, having live panel discussions and more.
How Do I Create a Well-Rounded Online Presence?
Now that you have a fair idea of the benefits having an online presence can offer in your industry, take a look at some tips to help you establish your brand successfully:
1. User-Friendly Website Interface
To establish a credible persona online, you must ensure that your website is user-friendly and has all the provisions to accommodate your potential customer’s browsing behavior. Make sure your website has the necessary information, preferably depicted through interactive messaging and is compatible with the various devices used, those being, mobile phones, tablets, desktops, etc.
2. Create Social Profiles
While a website works as the centre piece to any digital marketing strategy, you need to back your website with relevant social media profiles. Depending on your target audience, create profiles on relevant channels to showcase your knowledge, qualifications, and achievements while highlighting the benefits of your practice. This will allow you to interact with your target audience in a manner that is familiar to them.
3. Patient Reviews
Patient reviews are a great way to set yourself apart from the competition and attract more patients. Encourage your existing patients to share their reviews on your business pages as this can increase your visibility on the web and lend credibility to your practice. Try to actively reply to your reviews and ask your patients how you can make their experience better. This practice will help you receive proper feedback and provide a direction for improvement in cases of negative feedback.
4. Varied Modes of Communication
One of the most important forms of communication in today’s day is text communication. Patients are always looking for convenient ways of communicating. Most people usually prefer to explore the treatment options and procedure costs online and subsequently book their appointment. So, be sure to provide all the necessary details to simply the decision making process for your patient and a way to book appointments online. You can further develop on this by sending them automated texts reminding them about upcoming appointments and related news and information.
5. Be Consistent
Lastly, remember to be consistent with all your practice information, i.e., location, hours of operation, staff directory and contact information. Search engines are most likely to pick up information that’s consistent across multiple platforms. All the information should be accurate and updated in order to facilitate the selection process for your potential patients.
Get some more tips and tricks on creating an awesome online presence by reading "4 Ways to Build your Dental Practice's Online Presence."