Providing educational material can be a low-cost way to engage with your patients between visits and keep them coming back. In previous posts, we’ve talked about what to send and when to send it. In this post, we’ll look at the different ways you can send that content.
Communicating with patients can be done a lot of different ways, including emails, newsletters, and social media. Each method has benefits, so when deciding how to communicate your message, your best bet is to ask your patients. A Patient Relationship Management (PRM) system can help you find out and track your patients’ preferences so you can communicate with them in the way they choose.
Most of your patients probably use social media, so posting educational tips on your practice’s social media pages means there is a high chance many of your patients will see it. Your social media page can also link back to your practice website, where patients can read more about the different services you offer and schedule appointments. However, your patient population can’t be segmented on social media, so any educational content you post there should be general enough to be relevant to everyone.
Emails and newsletters are good tools to provide tailored content specific to certain patients. They can easily be created in a PRM system, and sent automatically to the patients who will get the most benefit from the information. Often, a PRM system will have a library of pre-written articles and other content that your practice can send as-is or edit to meet your needs. This feature means you can connect with your patients and encourage them to maintain and improve their health, without spending hours of your time writing articles from scratch.
Using patient education to connect with patients is inexpensive and efficient. When it is relevant, timely, and comes through the channel of their choosing, it can make them feel like you truly care about their health. It’s a great way to show them that they are more than just a source of revenue. You are building relationships and loyalty so when they need care, they will come back to you.For more tips to create a patient education program, download our white paper here.