Marketing Through the Community
One of the best ways to get your name in front of patients is to get involved in community events. In this edition of our SolutionTeach: Practice Marketing series, we talk about different ways to get ...
Using Email to Schedule More Appointments
In the latest edition of our SolutionTeach: Practice Marketing series, I discuss how you can optimize your patient newsletters and emails to boost the number of appointments scheduled in your ...
8 Surprising Statistics about Online Reviews
We live in a digital society. Virtually everyone surfs the web on a regular basis. The internet has created a fundamental shift in the way we interact with businesses of all types—including ...
How to Respond to Reviews...While Staying Compliant
It's a tough question. How do you manage online reviews (especially negative ones!) without giving away PHI? With online reviews having incredible power over your reputation, it is important that ...
Small Things Make a BIG Difference
We recently posted about how little things, like sending a “Happy Birthday” video to patients, can make a huge difference in patient satisfaction and loyalty. It is also a great marketing ...
Patient Referrals: 7 Easy Ways to Fill Your Schedule
Everyone wants a bustling practice. A full schedule. Happy patients filling the waiting room. The question is—how to make that dream become a reality? One of the most important elements of practice ...
How to Improve Your SEO
One of the most important ways any organization can attract new patients is through online search. You know...things like Google or Yahoo. Your search engine optimization (SEO) determines how likely ...
Scaling Your Independent Practice
Running an independent medical practice isn’t what it used to be. Thanks to shrinking reimbursements, increasingly complex regulations, and a near constant commitment to actually running the entire ...
Making the Most of Your Website
A user-friendly website is one key to success when it comes to attracting new patients. So let me ask you—what is the current state of your website? Is it up-to-date? How does it look on mobile ...
Consumerism Comes to Healthcare: Listening to Yelp
In the era of online reputation and health consumerism, online reviews can be boon or doom, whether they’re on Facebook, Yelp, Google, or anywhere. Yelp is my favorite for health businesses, because ...
Make Social Media Easy
Too often, social media is one of those things that practices know they SHOULD be doing but just can't seem to get up enough motivation to actually DO. Don't be one of those practices! Social media ...
Look Amazing Online Through Patient Reviews
Online reviews are critical to the success of any business in today's world—and healthcare practices are no exception. But how do you get more reviews? And what do you do when they aren't quite as ...

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