It’s time to face the truth—everyone has been impacted by the recent COVID-19 pandemic. And everyone is feeling the pinch.
More than 84% of physicians surveyed by Medical Economics said their practices are doing the same or worse financially than a year ago. Ouch.
Maybe you’ve been cutting back. But if you think you can't carve another penny from your list of expenditures, think again.
Automation can help you save big time. It can help you:
1. Reduce no-shows
Isn’t it just the worst when patients don’t show up? How many missed appointments do you have each year? Unless you can count the number on one hand, the financial impact can be huge.
Fortunately, there are ways to reduce this pain. Studies have shown that patient reminders reduce no-shows by up to 80 percent. Automated reminders prevent no-shows by making sure patients get their reminders and confirm their appointment. That’s without staff ever picking up the phone (which is a great thing since up to 90 percent of people no long even answer the phone!). Patients can simply reply to a text or click an email link to confirm.
There is no need to waste hours on voicemails that will likely go unheard and unreturned. Text messages, on the other hand, are typically read within three minutes, and more than 98 percent of people check email at least once a day. Bam!
2. Boost retention and recare rates
It's important to let patients know when they are due for their next appointment. This is especially true during 2020 when many patients may have missed an appointment! Ideally, this has already taken place during their last visit and you can simply send out a reminder or two (see #1 above). If not, however, you should be able to automatically send out messages when patients are due (or overdue!). An automated system relieves administrative staff to spend more time running the best practice possible.
How do you send recare reminders? Postcards have been one of our old standby methods, but they can be expensive to print and mail and take time to schedule. Customized emails and texts reach patients more efficiently. They are also much more likely to be read and responded to.
3. Promote new services
In this day and age, technology is constantly changing. The same is true in healthcare. If you have a fancy new way of helping patients, use automated messaging to reach out and let them know. This helps spark appointments and help you see quick return on product and technology investments. For example, consider an OB/GYN that invests in 3D sonograms. By announcing the new technology, the practice will attract patients who might otherwise go somewhere else. But it’s not just about new patients. Sending notifications to existing patients about the change can increase requests as well. It's a win-win.
4. Improve collection rates
Did you know that outpatient practices typically report a payment collection rate of just 60 percent? Ouch. This means that for every $1 billed, only 60 cents is received. Automated payment reminder systems can greatly improve collections and are convenient for both the practice and the patient. You can set individual payment minimums and customize payment scheduling. This ensures each patient receives the right reminders at the right time. By giving patients options on how they can pay, you'll receive your money faster.
5. Reduce employee workload
Managing appointments by phone can mean up to 20 calls per hour. The average call takes 2 minutes. You do the math. It's not good. In addition, during a phone call, office workers can’t spend face time with patients in the office, impacting patient satisfaction, something that is now more important than ever.
Automated digital reminders and notifications can address this challenge. Studies have shown that you don't need to be chatting with a patient on the phone to keep that personal touch. Email and text messages (done right) can have the same impact, but without taking up your entire day.
Take advantage of the benefits technology can give you. Automating your reminders and notifications can save you both time and money.
For even more ideas on ways to save money, check out our new guide, "Win Back 2020: Leveraging Hidden Revenue Opportunities."