Recently, Jim Higgins was accepted into the Forbes Technology Council. Today, his first contribution to FobesCommunityVoice was published. In it he looks at how the SaaS model has changed the way companies need to engage customers to build loyalty.
"The software-as-a-service (SaaS) model has changed how technology companies deliver and demonstrate value to their customers," said Higgins in the article. "Satisfaction with a product no longer equals lifetime value or a guarantee of customer retention. It’s not enough to have happy customers. Building loyalty is far more complex now."
Read the full article to find out what he suggests SaaS companies do to better engage and retain customers in today's marketplace.