We’ve all heard the phrase “content is king.” Good educational content can serve many purposes—it can make your practice more easily found on Google, help patients understand available procedures, or even remind them to schedule their next visit. These things are positive for both your practice and patients, but often content isn’t a kingly priority in healthcare practices.
We get it. With so many things going on in the office, it can be overwhelming to spend time creating educational and informational content for current and prospective patients alike. But in today's education-based, patient-savvy world, it is critical that you have the information available that patients have come to expect. If you don't, patients will simply move on to your competitors.
There are different ways you can approach your content creation. Some practices decide to contract out this type of work completely. Others use services to generate content or schedule social media posts in advance. Still others just do it all themselves. How ever you decide to go about your content, we've got your back. We’ve compiled a list of a few types of content you can share. These are ideas you can use on your blog, social media, through email campaigns, or on your website. Mix and match and try them in multiple locations. Check it out here!
Want more ideas for educating patients? Read about how to create email drip campaigns in this free checklist: