Google is ubiquitous (that’s just a nerdy way of saying it’s everywhere!). We “Google” everything these days. It is the go-to place to find whatever we need. So, it’s important that you have up-to-date information on Google for your practice. With just a small bit of effort you can update your practice info, link to a map, and show patient reviews.
Just to be clear, we are only talking about your Google listing—sometimes called Google Places—today, which is the tool that actually shows your practice on the map along with things like your website, hours, and photos of your office. Once you have this listing set up, you can look at also doing Google+, which is a social media and sharing tool.
Ready to get started? Good. Here is a simple step-by-step guide that takes just minutes to complete:
- Go to google.com/business and click on “Google My Business.” Enter your practice name. If it is already listed, select it. If it isn’t there, enter your practice name, and click “Add.” Then click “Next.”
- You’ll need to verify who you are. Google wants to be sure you have the authorization to set up or update this business. You can click “Verify by Phone.” If you can’t use this for some reason, you can choose the postcard option.
- When you have authorized your account, you can review and update your listing. Make sure all the information is accurate. Check your address, phone, and website as well as your hours. Be sure to add photos of your office. When you are done, click “Done Editing.”
Here’s what it should look like when it’s done:
It’s that easy! Now when someone is searching for you or for a practice like yours, they will get your up-to-date listing with all the information they need to connect with your practice.
Having an up-to-date listing will also allow you to send happy patients to Google to leave reviews. Nearly 85% of patients now use online reviews to find a new provider. So, having positive reviews on sites like Google is critical.
Not sure how to direct patients to leave a review? It’s easier than you think. There are simple tools today that allow you to ask patients for reviews after an appointment via text or email. Many patients say they would leave a review if the practice asked but few practices ask.
Find out more about how to ask for patients reviews in this short video.
P.S. Are you a registered dentist, orthodontist, or hygenist? The folks at Dentaltown are encouraging you to vote for your favorite service providers in the 2017 Townie Awards. There are tons of cool prizes Dentaltown is giving away to those who vote. Solutionreach is a candidate in both the Software and Practice Management categories but no matter who you vote for...get out there and try to win some prizes!
Dentaltown prize timeline
Orthotown prize timeline