All of your dental marketing efforts should be focused on one question: “How will this help a practice be more profitable?”
The return of investment for dental social media marketing is a highly debated topic in the dental industry. It is not easy to quantify the things that social media does to strengthen your practice. It's difficult to measure top-of-mind awareness, loyal patients, and your practices' reputation in the community. However, there have still been thousands of dental practices just like yours that have attained new patients right from their social media efforts.
There are a couple of ways to think about dental social media return on investment: The first way to think about how social media will increase your bottom line is to understand the significance of strengthening relationships with patients and building your brand online. This isn't necessarily something that you can exactly measure. However, you will notice the difference. Doing both of those things for your practice will undoubtedly lead to high visibility, better patient retention, and more profit through word-of-mouth marketing.
The second way to think about it is to put in a small amount of effort to track your success. Keeping track of things like positive reviews, what posts get likes and shares, and how many patients heard about you or, at least, checked you out on Facebook before calling. Ask your team to ask new patients how they found your practice! If you have a new patient intake form, ensure that Instagram, Google Reviews, and Facebook are options. Say a new patient explains that their friend referred them. Ask them if they saw that friend post or share about your practice online.
Don't forget that some of your dental social media marketing will include "intangibles." These intangibles cannot be precisely quantified. However, after over 10 years in the dental marketing world, we have can for certain that intangibles clearly impact new patient acquisition and current patient retention.
As you and your dental team use social media marketing to reach new dental patients and build your reputation remember: the MOST important return on investment is a loyal, happy patient that is excited to introduce your practice to their friends and family members.
Before deciding on choosing you as their new dentist, your referral patients will also search for your dental website, read through your online reviews, and look at your practices social media pages. Word-of-mouth needs to be backed by a foundation of social proof.
Your prospective new patients are becoming very tech-savvy. Patients do much more research now. And they are much less likely to trust traditional marketing messages. That is why these days, a strong online presence is essential to growing your dental practice.
An active, engaging online presence is not just something “extra” in your dental practice marketing. In today’s world, social media marketing is a must for practices looking to grow their practices in significant, tangible ways.
Dental social media is vital to growing dental practices. When your potential patients see the awesome experiences patients have you with and how much you care about building relationships, your social media pages become a powerful recommendation that’s more effective than any advertisement you could ever create.
Learn more with "The Only Guide You'll Ever Need to Get More Patients."