Marketing Drip Campaigns

7 Ways to Create Effective Educational Drip Campaigns

Engage patients through regular emails

Have you heard the term "drip campaign?" Drip campaigns are a series of emails set up to automatically go out to a patient list. Each email in a campaign is "dripped" out over time to provide education, news, and updates that improve care adherence and get patients back in the office. The best part? They work! Drip campaigns have 80% higher open rates than a single email and three times more click-throughs. Check out these tips for creating and using drip campaigns to educate patients.