In his latest article in Medical Economics, Jim Higgins, founder and CEO of Solutionreach, talks about what patients really want in a doctor. Hint: it isn't just clinical expertise.
"As patients take on greater financial responsibility for managing their care, their expectations are shifting," Higgins points out in the article. "Today, practices are expected to offer more personalized services. Patients crave experiences tailored to their preferences, in much the same way that modern financial institutions offer mobile check deposit. They want a physician who is engaged in their healthcare, understanding of their busy lifestyles and easy to reach."
Read the full article to discover what patients are looking for and how to offer that improved experience.