In this article on SearchHealthIT, several industry experts and provider offices share their perspectives on customer relationship management (CRM), or patient relationship management (PRM) as many now know it.
"By some estimates it could be nearly 20 years before healthcare manages true patient engagement," the article says. And it adds, "Here's why healthcare CRM is such a challenge for providers." Then lays out many ideas around why patient engagement continues to be a struggle and how the industry can address that.
Read the full article on SearchHealthIT to learn more.